My Best Marketing & VA Tweets Throughout the Years

Recently I found a way to download all my Twitter posts. It was so easy. All I had to do was log into my twitter account – click on Settings – go down to your twitter archive – click request and Bamm — It’s done. You then get a Excel Sheet with all your tweets.

Then what you want to do is in the column with your tweets, do a Sort by A-Z and then all your tweets will be together by hashtag and description so you can easily see them and review.

This is so great because now you can create new material (I’m making images from some of my tweets,) and also get a feel for the tweets you’ve done. This sparks the creative juices to write new and improved ones as well.
Now that I have year’s worth of tips, I thought I’d share some of the best with you.

#PRTip

#PRTip – When you see a title of an article that really captivates your attention, write it down. That can lead to a great title or subject line down the road. In fact, keep a list of titles you like. You’ll be so glad you did when the time comes to come up with a new title for your article or blog posting and you just tweak from your list.

#PRTip – Keywords are so important and consistency is too. Use the same keywords repeatedly in order to improve your SEO rankings. Be sure to use those same keywords in the blog titles.

#PRTip – Getting an award is definitely newsworthy enough for a press release. It’s good to “shine the light” on your accomplishments. And remember share these releases with your followers so they can see all you are up to.

#PRTip – Always double-check your website links and preview your release before you hit send. Also, when possible, add in a keyword-driven description under your logo.

#PRTip – Keep samples of the releases, articles, media, etc., you write in a spiral-bound notebook or three-ring binder. Often the language can be similar and it really helps to see the previous ones to help write new ones.

#PRTip – Don’t put too many website links in your press releases. Only add the main supporting links. Too many links can distract those reading the release! Also, all these links should be yours.

#‎PRTip‬ – My top recommendations for sending out a press release are eReleases, PRWeb, OnlinePRNews and 24-7 Press Releases. It’s important when you write a release to get the most traction from it and I find these work the best.

‪#‎PRTip‬‬ – Need ideas for headlines for your blog postings, articles, newsletters, etc, check out major magazines and their headlines for their stories inside on the covers. Which ones catch your attention right away? These magazines have mastered the art of getting you to look inside so see how you can apply the same principles to your marketing.

#PRTip – Don’t be a one-pitch wonder. Keep in mind, often people need to see you numerous times in order to connect and recognize you. Build those relationships.

#Book Marketing Tips:

#BookMarketing Tips – Avoid having your book launch too close to a holiday or other event that might take attention away from it. Also, if planning ahead on dates, consider all that needs to be done prior to the launch and plan accordingly. Be sure to add in a little extra time for those unexpected delays!

#BookMarketing Tips – Some books are perfect for different holidays. Remember…the media likes to interview unique guests and, if you have that book and are that special guest, get out there and let them know about it!

#BookMarketing Tip – Remember, marketing begins way before the book is finished. Complete most of your marketing before that book launch so, when the book is ready, you are too!

#BookMarketing Tips – An aggressive press release campaign can be one of your best and most cost-effective ways to promote your book. It not only brings exposure to your book, but it rocks your SEO results and backlinks! Your release can cover the launch of your book, any great reviews you received, an upcoming book tour or book signing, any speaking engagements you have up and coming, any radio appearances, and so much more! Remember the most important basis for a press release: It has to be newsworthy. Be sure to include in your press release all calls to action—buy my book, do a review, come to my book signing, etc.

#BookMarketing Tips – Be sure your website is set up to accept orders correctly. And, be sure that your message is clear before you market (review this frequently). Once you drive potential customers to your site, you want your site to do the rest and sell those customers!

#BookMarketing Tips – Blogging is a great way to get PR about your book. It allows you to connect with your readers, as well as those who are just curious about you but haven’t yet taken the plunge as a devoted fan. Blogging builds relationships, allows you to share more about yourself than just what appears in your book, and is the perfect place to post your book reviews or ask for reviews. Be consistent with your blogging and, whenever you add a new blog posting, mention it on all your social media channels.

#BookMarketing Tips – Radio and TV interviews are great ways to promote your newly released book. Plan for these the week of the release and schedule in advance so that all the particulars are set up and ready to go!

#BookMarketing Tips – Don’t do all your marketing when your book launches and stop. So many authors do this. They go out with a bang and then slitter back to the background in the upcoming months. Be committed to market for best results.

#BookMarketing Tips – Know your target audience. No, not everyone would love your book. Then be sure in your Facebook ads, and all marketing that you talk to them!

#VATips (Virtual Assistant Tips)

#VATip – Always have clear payment guidelines outlined in writing with clients. Everything works better when everyone knows what is expected!

#VATip – If you are available to your clients, they will trust that you have their back. Not saying be there 24/7 for them at all. Just if they have a quick question, respond ASAP. They will appreciate it.

#VATip – Let a VA Coach can help you establish your pricing. Have you ever sent out a proposal and thought, “Wow, that was too high, they will never hire me.” Or, worse yet, “Man, I’m working for nothing…I totally bid that wrong. Why did I do that?” Even the best of us have done this. But, with the right plan and review of your clients, services, skills, experience, etc., you can feel good about your pricing and know it’s right for you. Plus, I’ll bet you find that you will charge quite a bit more than you thought you could (or may be charging currently) once you have that “pricing discussion” with your coach.

#VATip – A Virtual Assistant can be instrumental in doing your research and helping to keep you organized with that research. The VA can help you decide on the best ways for the research to be done as well as the best ways to store the information so it can easily be updated.
#VATip – Blog regularly on topics that would interest your potential clients. Not only can they find you that way (internet searches), but when they land on your site and check out your blog, they will see how experienced you are in that area. It just might be the determining factor to hire you!

#VATip – Make sure you add all press, speaking engagements, etc., to your site & blog. It adds to your professionalism.

#VATip – Want help in starting your virtual assistant business, check out our book VA the Series: Become a Highly Successful, Sought After VA

#Entrepreneur Tips

#Entrepreneur tips – Let others know your value. So many business owners just don’t understand fully everything you do because they aren’t doing the work. You need to let them know. It’s not bragging, it’s just good business sense. For example, with PR and marketing, it’s important to be able to explain to clients exactly what they are getting. Let’s say you land them in major media. Not only should you let them know that it happened, but you should also provide the stats on that site so they see how great it is and what they can expect. Also, to get more out of each media mention, provide additional information on how they can utilize their social media to showcase this media attention. So, whatever your business, find ways to do the follow-up showing all you accomplish for your clients and why it benefits them.

#Entrepreneur Tips- You need to remain passionate about what you are doing. That’s the only way to keep going and face those odds, exhaustion, and temptation to throw in the towel. You aren’t going to love what you do every day but, on the whole, you have to believe in it and want to continue doing it.

#Entrepreneur Tips – What makes you excited to work every day? Establish your business so you do more of those fun things!

#Entrepreneur Tips – When starting your business, know the costs involved. Research and ask questions. Find out not just about the normal operating costs, but what else might be required. Write it all down and plan accordingly. Have money for several months or plan to work part-time elsewhere until you’re established. Too many fail because they don’t have the money to succeed.

#Entrepreneur Tips – Social media and marketing is a key to success. Create a marketing and social media plan based on your target audience!

#Entrepreneur Tips – When marketing your product, make sure you add a “call-to-action” with exact details on what you want your potential customers to do. Make it easy for them!

#Social Media Tips

#SocialMedia Tips – Be sure to post regularly even when you are “busy.” Time so well spent!

#SocialMedia Tips – Check the ‎#hashtags‬ you are using to ensure they are effective. If 95% of the postings under that tag are spam, it’s time to find another one!

#SocialMedia Tips – Make sure to post your own content in addition to RT’s on Twitter and Shares on Facebook. When a potential client reviews your feed and all they see are RT’s or shares, it has more of a negative impact than good social media mojo.

#SocialMedia Tips – – Review your Facebook insights and see which postings are getting the most engagement. Then, when possible, write similar postings. Your target audience is saying, “I like these!” Keep making them happy!

#SocialMedia Tips – – Develop a reputation for always sending quality tips targeted to your audience. More is not always better!

#SocialMedia Tips – Mix up your marketing with a good combination of images, tips, updates, links to your articles, etc. Then be consistent and ‘rinse and repeat weekly!’

#SocialMedia Tip – When doing a promotion or launch, be sure to create tweets in advance and share with all involved.

#SocialMedia Tip-When hiring someone to do your SM, be sure they get you, your audience, your personality, your biz, etc.

Hope you found these tips valuable. Want to use them? Go ahead, just if you could say “from @dianaennen” that would rock! Or on Facebook just mention you got them from me.

Now, I challenge you. Go and grab your Twitter postings and create a best of article as well. Share with us and we will be happy to promote your tips as well. Think how awesome it will be to get year’s worth of tips from many experts! That’s how it’s done!

Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Virtual Assistant Coaching and PR and Marketing services. She’s the co-author of Virtual Assistant – The Series: Become a Highly Successful, Sought After VA. Follow her on social media at https://www.facebook.com/VirtualWordPublishing/ and https://twitter.com/DianaEnnen

Money Management Tips for Virtual Assistants & Small Business Owners

Money management is one of those topics many virtual assistants and small business owners routinely put off and hope for the best. It’s front and center on the mind on April 1st in anticipation of the April 15th tax deadline, but then it goes straight to the back burner for the rest of the year. Bookkeeping and money management are best practiced year-round. When done this way, it gives you rewards of more money, more peace of mind, and above all else, a happy IRS!

Smart business owners know the importance of good money management and apply tactics in their business to actually help them. The following tips are sure to help.

Best Money Management Tips For Your Virtual Assistant Business

Be Smart And Continually Learn More – Learn as much as you can from the get go. It’s often said it’s not how much money you earn, but what you do with it that counts. Totally applies to business decisions regarding money management and budgeting. Follow those you know on social media who offer business and money tips. Read all you can and know that especially in March and April many will be posting more business tips. When you see a tip you like, keep it and see how it can apply to your own business.

Track Your Income and Expenses – Seems silly to state the obvious here, but you’d be surprised at the number of business owners who haven’t got a clue about their operating costs, net income/loss, cash flow—none of it. It’s easy to see all of the income and expenses you incur on a regular basis if you keep records and write everything down. Don’t close your eyes (and your Quickbooks file) and hope things works out. By writing everything down or entering it into accounting software, you are well aware of your business status and can then plan business finances and make smart decisions on a regular basis.

If you don’t have accounting software that’s okay… log it all in a binder or Excel spreadsheet. For large purchases (anything over $100) include item description, use in business, date purchased, what you paid, and any model or serial numbers. Then you have an accurate accounting of items for tax purposes, an insurance record, and for software user licenses.

Budget for The Year Ahead & Start Making Good Choices – Create a budget and stick with it as best you can. Be honest and know that each year you will get better at this. Put away money for taxes. Save for expenses. And don’t buy things you can’t afford. Review this budget throughout the year. Honestly nothing beats looking at your budget and realizing how well you are doing.

Also, know that with your virtual assistant business, income might differ month to month. On those rock’n months, put extra away to compensate for any slower months or invest it back into your business.

Review Your Books Monthly. How much did you make? How much did you spend? Were these smart decisions or are there ways you can improve. While many business owners review their accounts monthly, they don’t spend time looking for ways to improve. That’s where the magic happens. By reviewing and analyzing them you also see if you need to make major business adjustments and also can identify trends so you can plan accordingly for upcoming years.

This cannot only save you money, it will also allow you to see if there are any mistakes. Yes, mistakes happen. For example, were any automatic payments taken out that shouldn’t have and more? While you are reviewing these, take a minute to consider if you are fully utilizing the services you are paying for. Is there a cheaper alternative that can still give you similar results?

Pay Yearly When Possible – If you know you have ongoing expenses, whenever possible pay for the year instead of making monthly payments. This can save you a considerable amount of money as normally businesses give discounts for annual payments. Web hosting is a good example of this. Look for other cost saving tips as well.

Make Money by Being an Affiliate – For those services you use on a regular basis, consider signing up as an affiliate. Refer colleagues to this service you know, like and trust so they can reap the same benefits in their business. As a result, you can earn affiliate commission to help offset your costs for using the product or service.

Put Money Away – We hear you, who has extra to do this? But once it becomes a habit you will find you don’t even miss the money. Set up a schedule that works for you. Start small if you need to with the main goal of simply getting into the habit of saving. Put it in a savings account. This can be your emergency fund for when your computer gives you the blue screen of death or your accountant says you owe more than you thought.

Good money management helps you get—and stay—excited about your business. Done right, it will enable you to save more money and invest wisely, in the right areas. When you have a good handle on your money matters it will directly result in a more successful and satisfying experience as a small business owner. Ultimately, knowing what the bottom line is will enable you to better focus on the right areas of your business. Or, you’ll have peace of mind that you’ve got things under control.
Diana Ennen and Kelly Poelker are the co-authors of Virtual Assistant – The Series: Become a Highly Successful, Sought After VA. Stop by their site for complete information on starting your own VA business http://www.va-theseries.com. Connect with them on Twitter at @learntobeava or at facebook.com/becomeava

Entrepreneur Tips – Things to Consider Before Starting Your Business

Here are several things to consider before starting your business

1) Costs – Know it all. Research and ask questions. Find out not just about the normal operating costs, but what else might be required. Write it all down and plan accordingly. Have money for several months or plan to work part-time. Too many fail because they don’t have the money to succeed.
2) Marketing – Most businesses don’t work without marketing effectively. Be sure you know how you will market this business and also that you have the expertise to do it. If not, get reading or be prepared to hire someone. Be prepared before you start and have that plan ready to go.
3) Needs to be passionate about what they are doing. That’s the only way to keep going and face those odds, exhaustion and temptation to throw in the towel. You aren’t going to love what you do every day, but on the whole you have to believe in it and want to continue doing it.
4) Business Basics – Know what is required for your business and geographic area. Licenses, business types, etc. Also consider the daily operational procedures. Will your business require you to run it or can it operate some on its own? Why this is so important is because you then can use effective time management practices to succeed.

Love to hear your thoughts to consider before starting your business.

Entrepreneur tips – Overcoming business challenges: 5 Ways to Get Back Your Business

Entrepreneur tips – Overcoming business challenges: 5 Ways to Get Back Your Business

Running your business definitely has its challenges. It’s how you deal with them that makes the difference.

Here are a few tips to overcome your business challenges:

• Letting others know your value. So many business owners just don’t understand fully what all you do because they aren’t doing the work. You need to let them know. It’s not bragging, it’s good business sense. For example, with PR and marketing, it’s important to be able to explain to clients exactly what they are getting. Let’s say you land them in major media. Not only should you let them know that it happened, but also provide the stats on that site so they see how great it is and what they can expect. Also, to get more out of each media mention, provide additional information on how they can utilize their social media (people they already know them) to showcase this media attention. So whatever your business, find ways to do the follow-up showing all you accomplish for your clients and why it benefits them.

• Keeping consistent income. Here again, many business owners suffer from this and the feast or famine of their business. One month you are rock’n and can barely keep up, and then the next month crickets. You often crave the stability of a regular paycheck. Well, you can make that happen. One way is to offer retainer services whereby every month clients will retain your services. Even though it’s at a slight lower rate, depending on how many hours they secure, it’s beneficial as it provides regular income. Another method might be to offer programs that are set up on a monthly basis. This differs for so many businesses and how they can set it up, but the bottom line remains the same – keep income coming in regularly.

• Overcoming a Bad Experience. Have you ever had something happen in your business that well didn’t go according to plan? Say you spoke and no one ended up buying your book or becoming clients. Your new program that you spent months on, didn’t fly. Perhaps a client wasn’t 100% satisfied with your services. Believe it or not, this happens to most of us at one time or another. Yes, you could sit back and never speak again, or mope and settle for less income by not going after new clients, or you can reboot and start fresh. That’s the one to go with. We know that loss of confidence can really hurt. However, the real pros know to move on. First, take a few minutes and examine your role. Could you have done something different? If so, next time do it. (That was easy!). Next build your confidence back. Read your client testimonials or talk with associates. Do anything and everything to rebuild your confidence because honestly even saying it doesn’t bother you, more than likely it does. Then get back on the horse again only this time with renewed confidence and perhaps a few changes in how you do things. Will you fall again? Of course you will at some time. But will you always grow learning from your experiences, absolutely!

• Not Pricing Correctly. If I had a nickel for every time that I did this, well I could make up for my pricing mistakes. Seriously though, this happens. You underbid on a project finding out it takes five times longer than you anticipated. You price a course and then realize that you are giving away the farm. Or you simply discover your hourly rate is way below what it should be. Not to fear. It’s fixable. The most important thing you can do is to learn from this and correct the situation. You might not be able to up your rate with the current client, just you can learn from your mistake and never do it again. Also, don’t disregard talking with your client about it. Sometimes they understand. However, know that if its your mistake, you shouldn’t make them pay unless they are willing to.

• Time Management – Pricing mistakes often are made because you didn’t realize the time involvement. So get used to timing yourself. Yes, get the timer out and work for a specific amount of time on that task and see how long it takes. Simple! Also, get a day planner and write down your day for a week or two (or forever!) or get used to using some of the many valuable time management programs available today. Time is money and if you are not keeping track of it and utilizing your time in the best possible way, well there it goes, clunk clunk … down the drain.

Business challenges are a part of business. So get used to dealing with them and also get used to learning methods of rising above them. Be great at what you do, do what you are passionate about, and finally seek help when needed. Let’s chat about your business challenges. Post away!

****************
Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Marketing services and PR and Virtual Assistant Coaching. She’s the co-author of Virtual Assistant – The Series: Become a Highly Successful, Sought After VA and So You Want to be a Work-at-Home Mom. Feel free to pass this article along as long as the author’s block is included and follow her on social media at https://www.facebook.com/VirtualWordPublishing/ and https://twitter.com/DianaEnnen

8 Weeks to Become a PR Pro–Learn Valuable Marketing Secrets at Upcoming Publicity Success Series

Here’s our latest press release for our upcoming classes! Hope you can join us! www.prsuccessseries.com

8 Weeks to Become a PR Pro–Learn Valuable Marketing Secrets at Upcoming Publicity Success Series

Margate, FL (September 2015) Most authors, entrepreneurs, speakers, and other business owners want to know how to get more sales, land more clients and speaking engagements, and land on major media outlets like Fox News, CBS and more. They have the product or services required to be successful; they just don’t know the secret to getting the word out. Publicists can be expensive (yet worth it), and do-it-yourself marketing often ends with zippo results. This causes many to simply give up. Fortunately, help is available with the upcoming training program–Publicity Success Series – 8 Weeks to Becoming a PR Pro, offered by PR expert and best-selling author, Diana Ennen, president of Virtual Word Publishing.

The Publicity Success Series is intended to help businesses master proven marketing strategies and learn the essential tools necessary for success. Ennen is launching this program in October, yet the classes are set up to run continuously so participants can join at any time. A few of the many added benefits include recordings of all classes, a weekly Q&A on PR topics with Ennen, and access to a private Facebook group.
Ennen excels at PR and walks the walk and talks the talk getting clients featured in major media including USA Today, Fox News, CNN, Entrepreneur Magazine, Forbes, Investors, and too many others to mention. Ennen states, “Marketing is all about doing more things right on a consistent basis. So many today get started and go gangbusters at the beginning and then lose their momentum and crumble quickly. My new program can change all of that. It addresses everything from book marketing to writing killer press releases and so much more. It’s truly has it all.”

A breakdown of the marketing classes includes:

Marketing Plan Class – Develop a plan that works and receive vital marketing tips along the way.
Press Release Writing & Distribution Class – Discover the secrets to press release success and learn how to avoid all those red flags that gets your release destined for the trash bin.
Article Marketing Class – Article marketing has changed so much over the years and what worked last year, simply won’t today. Learn the secrets to article marketing success and more importantly, how to turn your articles into major media mentions.

Pitching the Media Class – Remember the media doesn’t care about you yet! But they will after learning all these pitching basics. Get the attention of editors, bloggers, reviewers and more by writing a pitch that works.
Social Media Marketing Class – Find the secrets to combining your social media and PR together for optimum success. And discover how to maintain a great social media campaign on a limited time frame and budget.
Book Marketing Class – Want tips to sell more books and get more speaking engagements? Then you need to attend this class. Become a best-seller and learn the basics for growing your entire business through your books.
Preparing a Media Kit Class – Some consider preparing a media kit worse than pulling teeth. That’s just because they don’t know the secrets to success. No pain here. This class walks you through the entire process and then shows you how to use your media kit in all of your marketing efforts.
PR Success Secrets – Avoid some of the horror stories that Ennen shares from her 30 years in business while learning the secrets to PR magic.

This class is perfect for all those who want to maximize their marketing as well as those who wish to add PR to their list of services. Sign up today at www.prsuccesseries.com Early bird rates apply. For more information or media interviews contact Ennen at diana@virtualwordpublishing.com.

Entrepreneurs – Building and Maintaining a Successful Business Year After Year

Having your own business for the most part totally rocks! You’re the boss. You get to decide what goes on in the day-to-day operations, and most importantly you have a big influence in how fat that bank account looks. Life is good!  But as many entrepreneurs will admit, it’s not always as easy as it sounds. And especially for those that have been in business for years, it can be challenging to keep excited about their biz. Not too worry, we are here to help.Here Are Tips on Building and Maintaining a Successful Business

You need to remain passionate about what you are doing. That’s the only way to keep going and face those odds, exhaustion and temptation to throw in the towel. You aren’t going to love what you do every day, but on the whole you have to believe in it and want to continue doing it.

Day to Day Business – You have to work your business right. And when you’ve been in business a while, let’s admit it, we can get just a tad bit lazy or bored. You don’t have the same jump and down ambition that you had in the early days, and that’s AOK. But you do need to once in a while give yourself a jumpstart. When you notice that you are getting tired and cranky of doing the same thing day in and day out and things take you three times longer because your heart just isn’t into it, that can be a sign a change is needed.

The good news is as an entrepreneur you can easily change. You don’t have to give up your business or your awesome clients. Figure out ways to get the passion and fun back. It can be as simple as adding new specialties or it can mean a complete reboot is necessary. Just be willing to evaluate it, know you need to do something, and then commit to doing it. Just do whatever it takes to get the energy and excitement back. And one more thing, don’t feel guilty at all because of this. It happens to the best of us. The smart entrepreneurs are those that recognize it and make the necessary changes.

Marketing Can Be Fun, Too – We know marketing your own business almost always gets put on the back burner, especially when you aren’t as into your business as you once were.  Now this can be a critical mistake. What you need to do is get back your marketing mojo. You do this by first doing something you really enjoy. The goal is to get you back into the marketing mode. When you do something fun, that can help and not feel like such a chore. Now add to it. Slowly add in more marketing that you know has been successful in the past. Before long, you’d be back at it and not even realizing you are doing it. Then the marketing magic happens.

Boundaries
Keep Them – We all know about boundaries. And we all know that they are hard to keep. Let clients know as a business owner and a valuable resource to them, you work best within those boundaries you have set. Reassure them that this enables you to always give 100%. Now, there might be times that a client really needs you and if it works out for you, then you can be a little flexible. Just let them know this needs to be an exception, not be the norm. If you do have to work an evening or weekend, take Friday afternoon off. Just remember to do what works best for you and your business.

Take Time For You – I know everyone tells you to do this and next week when you have more time and this project is over you will. Stop it already! Take out your planner right now. Turn to next week and schedule in some “me” time. Now next week it might be a little difficult because you might already be booked, but do this for the upcoming month.Consider doing it at the same time each week so it becomes more of a habit. Now stick to it as much as you can. Consider getting an accountability partner who you love to talk with who can motivate you and inspire you to keep doing this. Just getting to talk with someone else, and truly be honest helps!

See how easy it is to keep your business going. The last thing to remember is sometimes you just need to take a break. It’s AOK to take a few days off and really think about what you want in your business. Go to the beach or get a change of scenery to get out of the office. It works. And of course, if you need help, consider hiring it. You don’t have to do your business alone and most businesses thrive because they realize this.

Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Marketing services and PR and Virtual Assistant Coaching. She’s the co-author of “Virtual Assistant – The Series: Become a Highly Successful, Sought After VA” and “So You Want to be a Work-at-Home Mom.”

Book Marketing – What Can a PR Pro Do For You

Book Marketing – What Can a PR Pro Do For You

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. They aren’t just in the know; they are omniscient, on the cutting edge of what’s hot, trendy, and up-and-coming. They keep their fingers on the pulse of journalism to ensure maximum leverage for their clients at all times. And they do things right, which allows the message to get out to the right people.

From the latest, greatest seminar to the must-read book of the year, behind every incredible launch, high-profile event, or flying-off-the-shelves publication sits a grinning public relations (PR) and marketing expert.
But one area that PR Pros particularly excel at is helping authors with book marketing. PR and marketing includes much more than getting those all-important book sales to skyrocket up the charts. It is generating name recognition and positive leverage for the author’s business and brand. It’s promoting webinars, live events, and seminars, and also taking steps to grow your business into something you can be extremely proud of. Effective marketing helps you to achieve best-selling status and keep you there.

A PR professional can ensure that when someone learns about your books, they can find your books, your products, your speaking events, etc. As servants of the all-important book launch, PR professionals tie up every loose end to ensure an author’s writing gets the recognition it deserves.
Here are just a few ways a PR and marketing professional can get you and your book to stand out from the masses.
• Make sure your website clearly points out who you are, how to contact you, and what you write in an easy-to-understand press-friendly format
• Help with all promotions on the book, from book reading opportunities to high-profile interviews as an expert in the topic-matter of your publication
• Create a plan for selling your book, inclusive of signings and supplemental marketing strategies that generate a buzz around you
• Weigh options for a book blog tour or in-person signings
• Book radio shows and additional media events (but first a PR professional will establish an irresistible press kit specific to you and your goals)
• Newsletter development and implementation so that you stay connected to your audience
• Advanced level article and press release marketing
• Create teleseminars and podcasts around your book.
• Curate excitement about your book, including book reviews and/or testimonials
• Brainstorming additional ways to leverage you, your personality, and your career path

Of course, every book is different, and things might be different and each authors’ needs will vary. Think about what your needs are and how some of the above suggestions could fit those needs.

Diana Ennen is the President of VirtualWordPublishing.com.

Holiday Marketing – Plan For Your Best Year Ever

Tis the season to go marketing, fa la la la la … la la la laHoliday Marketing

Why do I love holiday marketing so much?  Because it’s a great way to go into the New Year with more clients and more sales and at the same time, connect on a deeper level with your clients and potential clients. You get to wish them holiday cheer and talk about their plans for the holidays and upcoming year.  It’s more relaxed and low key and often the marketing doesn’t feel like marketing at all, but more of a ‘Hi, how are you?”  No really, “Hi, how are you?  What are you doing for the holidays and how are you celebrating with your kids, etc.?”  You will soon get to the “What can do together in the new year,” but first, let’s get to know each other better.  Continue reading

Mompreneurs Magic – Tips to Create the Business of Your Dreams

facebook - successvatip (2)Mompreneurs Magic –  Tips to Create the Business of Your Dreams

A successful mompreneur is one who has taken her passion and what she loves to do and been able to make a successful business out of it. It’s not always about the money (although that helps) it’s more about having a business you are passionate about and one that helps others as well.  Be proud of your mompreneur title and the business and lifestyle you are achieving.

Tips to Running a Successful Home-Based Business:

Know that it takes commitment, dedication and passion.  There will be some rough days especially in the beginning, but it’s so worth it.  As long as you truly believe in your business and your services you’ll do great.

  • Do your research.  Read as much as you can and follow those in your industry who are doing it now.  There’s no reason to re-invent the wheel.  Social media has made it so much easier today.
  • Market aggressively.  And even when you get clients continue to market.  Too many make that mistake.  They get a client or two and then stop.  You want to always be out there so then you become known as the go-to person for those tasks.
  • Have a great website.  That says so much about your professionalism.  Most today will check out your site and social media before they hire you.  It’s well worth it to have a good one and with WordPress today, you can even create one yourself although I highly recommend getting it professionally done.
  • Brand yourself well.  It’s so easy to do by just having a consistent theme on your website, marketing, social media, proposals, etc.
  • Have a plan of action and stick to it.  So many go into business and just hope for the best.  Instead, plan for success.  Doesn’t need to be anything detailed, but write down your goals, how you are doing to do business, pricing, what you will offer, etc., and then write down actionable steps to achieve it.  Revisit this plan often.
  • While you are planning, implement a marketing plan and get really clear on who you want to work with and why it’s a good fit. It not only helps with marketing copy, but also provides confidence in your marketing as you know your own strengths and what you can do best.   (Want to see my marketing handout, email me and I’ll be happy to send it to you.  Diana@virtualwordpublishing.com)
  • Don’t delay doing a marketing plan because you feel it’s too technical or time-consuming.  Just do it!  But remember a marketing plan is not a one-time do it and forget about it.  You want to constantly update yours.
  • Do marketing you love! Don’t market and do things you should be doing because “others” tell you so.  If you aren’t comfortable doing it, you won’t do it often. Find what works for you and of that on a consistent basis.
  • Marketing via social media – Get creative on social media.  Be engaged.  It’s about relationship building.  Don’t just promote.  I see so many and it’s sell, sell, sell.  Yet, I haven’t connected with them enough to know why I would buy from them.  It’s a huge turnoff.  Yes, you do want to promote and talk about your business, but be their friend first.
  • Reach out.  I absolutely love it when someone connects with me and I can tell they really get me and truly have been following me and know about my books, services, etc. But be real.  For example, if you endorse someone on Linkedin and you’ve never worked with them before and have no idea of their skillset, you send the wrong message and a huge red flag.
  • Be careful on social media. Remember that often times long before someone hires you, they are following you and seeing what you offer.  If you are constantly complaining about too much work, not knowing how to do something, or lousy clients, guess what?  They are going to run and FAST!
  • More is not always better on social media.  It looks awesome to have thousands of fans, but if they aren’t loyal fans, it’s not doing to do much good.
  • My best secret for marketing success is to take one of my best articles,  develop a pitch and then sent it out to reporters, blog sites, etc. who might be interested.  It works! Plus, best yet is even months later you can hear back from someone who then has a need for your article and they want to connect.
  • Be consistent in your marketing. That’s one of the biggest mistakes I see.  Businesses go full steam ahead for a few weeks and then disappear for a few months and then go it again.  Some repeat this time and time again and what happens then is the next time you say, “I’m back.” No one cares.  OUCH!
  • Enjoy the successes, big or small.  When you do that, you feel that winning feeling and want to do more of it.
  • And finally, be that valuable resource that clients simply can’t do without.  Make those deadlines (and even get them done before they need to be done), do a great job, and always make your clients feel like they are your only clients.  Yes, they know you have others.  However, when you make them feel special, it just feels great and they want to work with you more.

 

Know there will be good days and bad days, but work to make sure you have more of the good ones. Love what you do and have fun.  There’s so many types of businesses you can do at home, choose one that works for you.  Continue to grow and learn along the way.  It’s important to keep up and it’s never been easier with so many offering free webinars and teleseminars and training.  And finally you need to always market your business even when you have a full client base.

So what is the future bring for mompreneurs? It’s just going to continue to get better and better.  Mompreneurs have been around for a long time.  However, the difference today is that they are so widely known and respected and it’s commonplace today to hire one.  Plus, social media has just opened up so many doors and enabled them to connect with their potential clients and clients in a way that didn’t exist before.  Just do it!

Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com offering PR and marketing services and also hosts PR classes through www.prsuccessseries.com.  She has been featured on Fox Business News, CBS, CNN Radio, USA Today, Woman’s World, Entrepreneur Magazine, Home Business Magazine and so many more.  She’s also the author of six books on starting your own business including the best-selling VA the Series: Become a Highly Successful, Sought After VA, Contact her at Diana@virtualwordpublishing.com or @dianaennen for a free PR Informational Package.