Free vs. Paid Press Releases? Do You Know the Difference?

We were recently quoted in a study on the topic hosted by Handle Your Own PR, the question was:

Do Free Press Release Posting Services Work? Diana Ennen publicity virtual assistant free pr vs paid

“We send out a lot of press releases. I personally am a huge advocate of doing both. They each have their own benefit. The free ones tend to get my keywords in better and show up on Google’s front pages, but the paid ones tend to get the attention of major media better. I absolutely love the results I get with eReleases. That is perhaps my best paid service. Oftentimes I can have as many as 200 major media places pick it up including Forbes, BusinessWeek, tons of Business Journals, TV stations, newspapers, etc. Not only do we get the pick-ups, but we get the results. It’s well worth it. It’s more expensive, but pays for itself.” ~Diana Ennen, Virtual Word Publishing

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