You often see speakers, coaches, authors, and other business owners offering free teleseminars. Now, we’ve always been taught to not give our time away for FREE, so is this a good idea or not? Fortunately, this is different and is actually a highly recommended marketing tool. Offering free teleseminars to highlight your expertise can lead to more business success. We’ll show you why here.
Perhaps the best (and the real money maker) reason to offer these teleseminars is to promote a paid event. (Bingo, that’s what you wanted to hear!) It’s a perfect way to share your expertise to your audience and show them why they should sign up for your upcoming paid event. Additional benefits include adding to your marketing list and the potential to find new clients who will listen to your talk and know that you have what they are looking for.
But for a teleseminar to be successful you need to do it right. Here are some great tips to help you get there:
- Don’t bore the audience. Keep it fun and engaging while offering solid, relevant content. No one wants to attend a teleseminar where the entire time is spent promoting your event and not giving any useful tips or information.
- Think about your audience. What would interest them most? Make sure to talk to them on those topics.
- Keep in mind people are busy, so keep your teleseminar within a reasonable time limit. Thirty minutes to an hour is plenty. Those five-hour teleseminars just put people to sleep. It’s hard to engage your audience for that long.
- Focus around HOT topics – Nothing can get more people to your teleseminars than to have one on a topic that is HOT HOT HOT. (Think how often Facebook changes the rules; that alone is a year’s worth of material.)
- Provide your top 5 to 10 secrets – People love to hear your secrets, your best stuff, what makes you a success, what they don’t know and you do. Be sure to include those in your talk.
- Provide content for all levels. You might have some who are new and know little, some who know enough to be dangerous, but need more detailed information on specific topics, and then some whose knowledge is more advanced and they just want some top tips. Be mindful of that and touch on content that will help those at all levels. Now, you can have additional teleseminars focusing more on each level, but keep this in mind for your initial talk.
- Do promote your product or upcoming event. You can mention it throughout the talk and at the end provide more detail, but make sure you don’t oversell. Your audience will be interested in what you have after they hear your expertise, but if you push too hard, they will be turned off and lose their trust.
But wait, you aren’t done yet. It’s important after your call to send out an email with the recording and additional information. This is best done the same day while it is still fresh on everyone’s mind, In that email, you should include a nice note about how you enjoyed the teleseminar and thanking those who attended. Then share your promotion outlining clearly how they can purchase it. (Double and triple-check the link to the sales page. You don’t want your hard work to go unrewarded because you don’t have the right information.) And finally, give them a special to the event you described, and make it worthwhile for them, not just $2.00 off. You want them to feel good about attending your event so they will want to attend the next one you host, as well.
See how easy it is to do. Go ahead, start planning a teleseminar series now. Also, remember if you need help developing a series, look for an online support specialist to assist. They can be instrumental in getting it done
Hope you enjoy these tips. Until next time. Diana Ennen
About the Author: Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com and co-author of So You Want To Be a Work-At-Home Mom: A Christian’s Guide to Starting a Home-Based Business with Jill Hart and also VA the Series: Become a Highly Successful Sought After Virtual Assistant (Kelly Poelker). Email her for her free PR Informational Package atDiana@virtualwordpublishing.com.