So now that fall is here and summer is over, it’s time to GET inspired again. I thought you might enjoy some ways to wake up your marketing ….
ZZZ .. ZZZZZ … ZZZZZZZZZ … Ever felt that way after reading someone’s newsletter or blog? You painfully read though it because, well there might be something good in there you need to know and they usually have good things to share. So you bite the bullet and read it. But then next week, ZZZ, ZZZZ, ZZZZZZZ it happens again. Okay, you’ll give them one last chance, but that’s it.
Guys, this should be a wake-up call. Are you putting your audience to sleep just to get content out there or are you truly giving them something of value. It’s time to stop and truly reflect on this. And more importantly, it’s time to take action.
Here are some action steps to consider:
• Energy … when someone reads your blog posting or your newsletter, they want to be inspired. They want to act now and do whatever you recommend. Take a few seconds and look over your past few newsletters, have you been able to do that? What can you do differently to energize your audience?
• Success … Happiness … Money … Power … (Stop me now!) Okay, those words normally do get your attention. We want more success. We definitely want more money and power. And who doesn’t want more happiness both in business and personal life. Okay. You need to write with these topics in mind and give real advice. Not all that blah blah blah stuff. Real actionable steps. Think of your audience and how you can help them. Now one thing, you don’t have to actually be writing articles on success or happiness or money, but in the material you write, add in tips to achieve it.
• Image – Start revamping. Review your website, blog, Facebook, etc. Can it use a little touch-up? This is one area that I hope you will start seeing some progress from me over the next few months. I did this step. I looked over my blog, my Twitter, my website, and what I discovered didn’t make me happy. I need a complete branding facelift. Stay tuned!!
• Be accountable. See what I just did there. I told someone about an action step I plan on taking. Now in a couple months if you don’t see results, hopefully you will come back and me and say, “hey what’s up?” Don’t be afraid to put it out there.
You can so do this. Remember too, we are here to help. Contact me if you’d need a coach to help you to go the next level in your business.