Entrepreneurs – Small Business Owners – When is it time to hire a PR Coach

If you have been diligently trying to build your brand and client base, you know how tough it can be to market and grow without a solid marketing plan. While you may have thought as soon as your website went live and you handed out business cards that clients would be rolling in, you soon discovered there was more to it than that.

You may be an expert in your field, but unless you get out there and market, most won’t know about you.  That’s where a PR coach can help. A PR Coach has been trained to help your business grow, get your name out there, and build your client base. Following are just a few things a PR Coach can do.

Top Ways a PR Coach Can Rock Your Business:

You know your business just aren’t sure how to market – A PR Coach can take a look at your business and help you come up with a plan so you hit your target market and send the best message. With the help of a solid plan, you will know where to start and what you need to do to get there without any distractions or feeling overwhelmed with indecision.

You have a press release or article written, but need some guidance on making it work – Press releases can sometimes be hard to write so they send the best message. And when you make mistakes that send red flags, even a release on a very important topic will be overlooked. A coach can review that release and offer expert advice in how to make it work. Once written, if you don’t know where to submit it for the best exposure to reach your target market it can be a wasted tool. A PR Coach is trained to help you create a captivating release and make sure it gets sent out to all of the best places that will bring in the most results. Also, many coaches have the ability to create targeted databases.

You feel confident in your marketing efforts.  Just not sure on all the how to’s – I’m sure when you first started out building your business you did some research on the best ways to market. You may even have developed a plan on your own but are unsure of where to start, how much money to invest in what tools, or how much time you should spend on testing out any of the marketing platforms you plan to use. A marketing expert can help you get focused and on the right path.

You want someone to review what you’ve done to date and provide guidance on how to make it better – Perhaps you do have a carefully crafted plan all drawn up for your business marketing. Wouldn’t it be nice to have a professional marketing coach take a look at it to see if they can help you make it even better? As an expert in their field, they may be able to spot something you didn’t consider, something you may have overlooked. It is always good to have a fresh set of eyes to review things even if you are confident you are doing alright yourself.

The holidays are approaching and you have the perfect products, but don’t know how to get them out there – If you are a business who sells products and most of your income relies on holidays and seasonal times, you may have to think of a specific marketing plan to ensure you can earn the most money for your peak time.  There are many ways to sell your products these days both online and offline. It is much more than just building an ecommerce site or deciding to sell on ebay if you want to build your business each year. With the right advice from a marketing expert you can spend your time on the most beneficial marketing tactics that will have you selling more and building your brand.

You just can’t afford a publicist or marketing assistance at this time.  You know a publicist or a publicity virtual assistant would be a valuable asset for you, it’s just at this time you can’t afford one.  That’s when you can hire a coach and do it yourself. They will devise a plan and learn how to use the media and social network sites to get your name out there and start bringing in the clients.

A PR coach is there to take you step by step through the process of creating the best strategic marketing plan for your business so not only will be you confident in your own ability to build your business alone moving forward, you will be able to save time and money on avoiding the methods that won’t work as effectively.  (Remember that’s what we do too!  Let’s TALK!)

Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com offering PR and marketing services. She has been featured on Fox Business News, CBS, CNN Radio, USA Today, Woman’s World, Entrepreneur Magazine, Home Business Magazine and so many more.  She’s also the author of six books on starting your own business including the best-selling VA the Series: Become a Highly Successful, Sought After VA, and So You Want to be a Work-at-Home Mom: A Christian’s Guide to Starting a Home-Based Business.  Contact her at Diana@virtualwordpublishing.com or @dianaennen for a free PR Informational Package.

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