My Best Marketing & VA Tweets Throughout the Years

Recently I found a way to download all my Twitter posts. It was so easy. All I had to do was log into my twitter account – click on Settings – go down to your twitter archive – click request and Bamm — It’s done. You then get a Excel Sheet with all your tweets.

Then what you want to do is in the column with your tweets, do a Sort by A-Z and then all your tweets will be together by hashtag and description so you can easily see them and review.

This is so great because now you can create new material (I’m making images from some of my tweets,) and also get a feel for the tweets you’ve done. This sparks the creative juices to write new and improved ones as well.
Now that I have year’s worth of tips, I thought I’d share some of the best with you.


#PRTip – When you see a title of an article that really captivates your attention, write it down. That can lead to a great title or subject line down the road. In fact, keep a list of titles you like. You’ll be so glad you did when the time comes to come up with a new title for your article or blog posting and you just tweak from your list.

#PRTip – Keywords are so important and consistency is too. Use the same keywords repeatedly in order to improve your SEO rankings. Be sure to use those same keywords in the blog titles.

#PRTip – Getting an award is definitely newsworthy enough for a press release. It’s good to “shine the light” on your accomplishments. And remember share these releases with your followers so they can see all you are up to.

#PRTip – Always double-check your website links and preview your release before you hit send. Also, when possible, add in a keyword-driven description under your logo.

#PRTip – Keep samples of the releases, articles, media, etc., you write in a spiral-bound notebook or three-ring binder. Often the language can be similar and it really helps to see the previous ones to help write new ones.

#PRTip – Don’t put too many website links in your press releases. Only add the main supporting links. Too many links can distract those reading the release! Also, all these links should be yours.

#‎PRTip‬ – My top recommendations for sending out a press release are eReleases, PRWeb, OnlinePRNews and 24-7 Press Releases. It’s important when you write a release to get the most traction from it and I find these work the best.

‪#‎PRTip‬‬ – Need ideas for headlines for your blog postings, articles, newsletters, etc, check out major magazines and their headlines for their stories inside on the covers. Which ones catch your attention right away? These magazines have mastered the art of getting you to look inside so see how you can apply the same principles to your marketing.

#PRTip – Don’t be a one-pitch wonder. Keep in mind, often people need to see you numerous times in order to connect and recognize you. Build those relationships.

#Book Marketing Tips:

#BookMarketing Tips – Avoid having your book launch too close to a holiday or other event that might take attention away from it. Also, if planning ahead on dates, consider all that needs to be done prior to the launch and plan accordingly. Be sure to add in a little extra time for those unexpected delays!

#BookMarketing Tips – Some books are perfect for different holidays. Remember…the media likes to interview unique guests and, if you have that book and are that special guest, get out there and let them know about it!

#BookMarketing Tip – Remember, marketing begins way before the book is finished. Complete most of your marketing before that book launch so, when the book is ready, you are too!

#BookMarketing Tips – An aggressive press release campaign can be one of your best and most cost-effective ways to promote your book. It not only brings exposure to your book, but it rocks your SEO results and backlinks! Your release can cover the launch of your book, any great reviews you received, an upcoming book tour or book signing, any speaking engagements you have up and coming, any radio appearances, and so much more! Remember the most important basis for a press release: It has to be newsworthy. Be sure to include in your press release all calls to action—buy my book, do a review, come to my book signing, etc.

#BookMarketing Tips – Be sure your website is set up to accept orders correctly. And, be sure that your message is clear before you market (review this frequently). Once you drive potential customers to your site, you want your site to do the rest and sell those customers!

#BookMarketing Tips – Blogging is a great way to get PR about your book. It allows you to connect with your readers, as well as those who are just curious about you but haven’t yet taken the plunge as a devoted fan. Blogging builds relationships, allows you to share more about yourself than just what appears in your book, and is the perfect place to post your book reviews or ask for reviews. Be consistent with your blogging and, whenever you add a new blog posting, mention it on all your social media channels.

#BookMarketing Tips – Radio and TV interviews are great ways to promote your newly released book. Plan for these the week of the release and schedule in advance so that all the particulars are set up and ready to go!

#BookMarketing Tips – Don’t do all your marketing when your book launches and stop. So many authors do this. They go out with a bang and then slitter back to the background in the upcoming months. Be committed to market for best results.

#BookMarketing Tips – Know your target audience. No, not everyone would love your book. Then be sure in your Facebook ads, and all marketing that you talk to them!

#VATips (Virtual Assistant Tips)

#VATip – Always have clear payment guidelines outlined in writing with clients. Everything works better when everyone knows what is expected!

#VATip – If you are available to your clients, they will trust that you have their back. Not saying be there 24/7 for them at all. Just if they have a quick question, respond ASAP. They will appreciate it.

#VATip – Let a VA Coach can help you establish your pricing. Have you ever sent out a proposal and thought, “Wow, that was too high, they will never hire me.” Or, worse yet, “Man, I’m working for nothing…I totally bid that wrong. Why did I do that?” Even the best of us have done this. But, with the right plan and review of your clients, services, skills, experience, etc., you can feel good about your pricing and know it’s right for you. Plus, I’ll bet you find that you will charge quite a bit more than you thought you could (or may be charging currently) once you have that “pricing discussion” with your coach.

#VATip – A Virtual Assistant can be instrumental in doing your research and helping to keep you organized with that research. The VA can help you decide on the best ways for the research to be done as well as the best ways to store the information so it can easily be updated.
#VATip – Blog regularly on topics that would interest your potential clients. Not only can they find you that way (internet searches), but when they land on your site and check out your blog, they will see how experienced you are in that area. It just might be the determining factor to hire you!

#VATip – Make sure you add all press, speaking engagements, etc., to your site & blog. It adds to your professionalism.

#VATip – Want help in starting your virtual assistant business, check out our book VA the Series: Become a Highly Successful, Sought After VA

#Entrepreneur Tips

#Entrepreneur tips – Let others know your value. So many business owners just don’t understand fully everything you do because they aren’t doing the work. You need to let them know. It’s not bragging, it’s just good business sense. For example, with PR and marketing, it’s important to be able to explain to clients exactly what they are getting. Let’s say you land them in major media. Not only should you let them know that it happened, but you should also provide the stats on that site so they see how great it is and what they can expect. Also, to get more out of each media mention, provide additional information on how they can utilize their social media to showcase this media attention. So, whatever your business, find ways to do the follow-up showing all you accomplish for your clients and why it benefits them.

#Entrepreneur Tips- You need to remain passionate about what you are doing. That’s the only way to keep going and face those odds, exhaustion, and temptation to throw in the towel. You aren’t going to love what you do every day but, on the whole, you have to believe in it and want to continue doing it.

#Entrepreneur Tips – What makes you excited to work every day? Establish your business so you do more of those fun things!

#Entrepreneur Tips – When starting your business, know the costs involved. Research and ask questions. Find out not just about the normal operating costs, but what else might be required. Write it all down and plan accordingly. Have money for several months or plan to work part-time elsewhere until you’re established. Too many fail because they don’t have the money to succeed.

#Entrepreneur Tips – Social media and marketing is a key to success. Create a marketing and social media plan based on your target audience!

#Entrepreneur Tips – When marketing your product, make sure you add a “call-to-action” with exact details on what you want your potential customers to do. Make it easy for them!

#Social Media Tips

#SocialMedia Tips – Be sure to post regularly even when you are “busy.” Time so well spent!

#SocialMedia Tips – Check the ‎#hashtags‬ you are using to ensure they are effective. If 95% of the postings under that tag are spam, it’s time to find another one!

#SocialMedia Tips – Make sure to post your own content in addition to RT’s on Twitter and Shares on Facebook. When a potential client reviews your feed and all they see are RT’s or shares, it has more of a negative impact than good social media mojo.

#SocialMedia Tips – – Review your Facebook insights and see which postings are getting the most engagement. Then, when possible, write similar postings. Your target audience is saying, “I like these!” Keep making them happy!

#SocialMedia Tips – – Develop a reputation for always sending quality tips targeted to your audience. More is not always better!

#SocialMedia Tips – Mix up your marketing with a good combination of images, tips, updates, links to your articles, etc. Then be consistent and ‘rinse and repeat weekly!’

#SocialMedia Tip – When doing a promotion or launch, be sure to create tweets in advance and share with all involved.

#SocialMedia Tip-When hiring someone to do your SM, be sure they get you, your audience, your personality, your biz, etc.

Hope you found these tips valuable. Want to use them? Go ahead, just if you could say “from @dianaennen” that would rock! Or on Facebook just mention you got them from me.

Now, I challenge you. Go and grab your Twitter postings and create a best of article as well. Share with us and we will be happy to promote your tips as well. Think how awesome it will be to get year’s worth of tips from many experts! That’s how it’s done!

Diana Ennen, President of Virtual Word Publishing, offers PR and Virtual Assistant Coaching and PR and Marketing services. She’s the co-author of Virtual Assistant – The Series: Become a Highly Successful, Sought After VA. Follow her on social media at and

Entrepreneurs – Building and Maintaining a Successful Business Year After Year

Having your own business for the most part totally rocks! You’re the boss. You get to decide what goes on in the day-to-day operations, and most importantly you have a big influence in how fat that bank account looks. Life is good!  But as many entrepreneurs will admit, it’s not always as easy as it sounds. And especially for those that have been in business for years, it can be challenging to keep excited about their biz. Not too worry, we are here to help.Here Are Tips on Building and Maintaining a Successful Business

You need to remain passionate about what you are doing. That’s the only way to keep going and face those odds, exhaustion and temptation to throw in the towel. You aren’t going to love what you do every day, but on the whole you have to believe in it and want to continue doing it.

Day to Day Business – You have to work your business right. And when you’ve been in business a while, let’s admit it, we can get just a tad bit lazy or bored. You don’t have the same jump and down ambition that you had in the early days, and that’s AOK. But you do need to once in a while give yourself a jumpstart. When you notice that you are getting tired and cranky of doing the same thing day in and day out and things take you three times longer because your heart just isn’t into it, that can be a sign a change is needed.

The good news is as an entrepreneur you can easily change. You don’t have to give up your business or your awesome clients. Figure out ways to get the passion and fun back. It can be as simple as adding new specialties or it can mean a complete reboot is necessary. Just be willing to evaluate it, know you need to do something, and then commit to doing it. Just do whatever it takes to get the energy and excitement back. And one more thing, don’t feel guilty at all because of this. It happens to the best of us. The smart entrepreneurs are those that recognize it and make the necessary changes.

Marketing Can Be Fun, Too – We know marketing your own business almost always gets put on the back burner, especially when you aren’t as into your business as you once were.  Now this can be a critical mistake. What you need to do is get back your marketing mojo. You do this by first doing something you really enjoy. The goal is to get you back into the marketing mode. When you do something fun, that can help and not feel like such a chore. Now add to it. Slowly add in more marketing that you know has been successful in the past. Before long, you’d be back at it and not even realizing you are doing it. Then the marketing magic happens.

Keep Them – We all know about boundaries. And we all know that they are hard to keep. Let clients know as a business owner and a valuable resource to them, you work best within those boundaries you have set. Reassure them that this enables you to always give 100%. Now, there might be times that a client really needs you and if it works out for you, then you can be a little flexible. Just let them know this needs to be an exception, not be the norm. If you do have to work an evening or weekend, take Friday afternoon off. Just remember to do what works best for you and your business.

Take Time For You – I know everyone tells you to do this and next week when you have more time and this project is over you will. Stop it already! Take out your planner right now. Turn to next week and schedule in some “me” time. Now next week it might be a little difficult because you might already be booked, but do this for the upcoming month.Consider doing it at the same time each week so it becomes more of a habit. Now stick to it as much as you can. Consider getting an accountability partner who you love to talk with who can motivate you and inspire you to keep doing this. Just getting to talk with someone else, and truly be honest helps!

See how easy it is to keep your business going. The last thing to remember is sometimes you just need to take a break. It’s AOK to take a few days off and really think about what you want in your business. Go to the beach or get a change of scenery to get out of the office. It works. And of course, if you need help, consider hiring it. You don’t have to do your business alone and most businesses thrive because they realize this.

Diana Ennen, President of Virtual Word Publishing, offers PR and Marketing services and PR and Virtual Assistant Coaching. She’s the co-author of “Virtual Assistant – The Series: Become a Highly Successful, Sought After VA” and “So You Want to be a Work-at-Home Mom.”

Holiday Marketing – Plan For Your Best Year Ever

Tis the season to go marketing, fa la la la la … la la la laHoliday Marketing

Why do I love holiday marketing so much?  Because it’s a great way to go into the New Year with more clients and more sales and at the same time, connect on a deeper level with your clients and potential clients. You get to wish them holiday cheer and talk about their plans for the holidays and upcoming year.  It’s more relaxed and low key and often the marketing doesn’t feel like marketing at all, but more of a ‘Hi, how are you?”  No really, “Hi, how are you?  What are you doing for the holidays and how are you celebrating with your kids, etc.?”  You will soon get to the “What can do together in the new year,” but first, let’s get to know each other better.  Continue reading

Mompreneurs Magic – Tips to Create the Business of Your Dreams

facebook - successvatip (2)Mompreneurs Magic –  Tips to Create the Business of Your Dreams

A successful mompreneur is one who has taken her passion and what she loves to do and been able to make a successful business out of it. It’s not always about the money (although that helps) it’s more about having a business you are passionate about and one that helps others as well.  Be proud of your mompreneur title and the business and lifestyle you are achieving.

Tips to Running a Successful Home-Based Business:

Know that it takes commitment, dedication and passion.  There will be some rough days especially in the beginning, but it’s so worth it.  As long as you truly believe in your business and your services you’ll do great.

  • Do your research.  Read as much as you can and follow those in your industry who are doing it now.  There’s no reason to re-invent the wheel.  Social media has made it so much easier today.
  • Market aggressively.  And even when you get clients continue to market.  Too many make that mistake.  They get a client or two and then stop.  You want to always be out there so then you become known as the go-to person for those tasks.
  • Have a great website.  That says so much about your professionalism.  Most today will check out your site and social media before they hire you.  It’s well worth it to have a good one and with WordPress today, you can even create one yourself although I highly recommend getting it professionally done.
  • Brand yourself well.  It’s so easy to do by just having a consistent theme on your website, marketing, social media, proposals, etc.
  • Have a plan of action and stick to it.  So many go into business and just hope for the best.  Instead, plan for success.  Doesn’t need to be anything detailed, but write down your goals, how you are doing to do business, pricing, what you will offer, etc., and then write down actionable steps to achieve it.  Revisit this plan often.
  • While you are planning, implement a marketing plan and get really clear on who you want to work with and why it’s a good fit. It not only helps with marketing copy, but also provides confidence in your marketing as you know your own strengths and what you can do best.   (Want to see my marketing handout, email me and I’ll be happy to send it to you.
  • Don’t delay doing a marketing plan because you feel it’s too technical or time-consuming.  Just do it!  But remember a marketing plan is not a one-time do it and forget about it.  You want to constantly update yours.
  • Do marketing you love! Don’t market and do things you should be doing because “others” tell you so.  If you aren’t comfortable doing it, you won’t do it often. Find what works for you and of that on a consistent basis.
  • Marketing via social media – Get creative on social media.  Be engaged.  It’s about relationship building.  Don’t just promote.  I see so many and it’s sell, sell, sell.  Yet, I haven’t connected with them enough to know why I would buy from them.  It’s a huge turnoff.  Yes, you do want to promote and talk about your business, but be their friend first.
  • Reach out.  I absolutely love it when someone connects with me and I can tell they really get me and truly have been following me and know about my books, services, etc. But be real.  For example, if you endorse someone on Linkedin and you’ve never worked with them before and have no idea of their skillset, you send the wrong message and a huge red flag.
  • Be careful on social media. Remember that often times long before someone hires you, they are following you and seeing what you offer.  If you are constantly complaining about too much work, not knowing how to do something, or lousy clients, guess what?  They are going to run and FAST!
  • More is not always better on social media.  It looks awesome to have thousands of fans, but if they aren’t loyal fans, it’s not doing to do much good.
  • My best secret for marketing success is to take one of my best articles,  develop a pitch and then sent it out to reporters, blog sites, etc. who might be interested.  It works! Plus, best yet is even months later you can hear back from someone who then has a need for your article and they want to connect.
  • Be consistent in your marketing. That’s one of the biggest mistakes I see.  Businesses go full steam ahead for a few weeks and then disappear for a few months and then go it again.  Some repeat this time and time again and what happens then is the next time you say, “I’m back.” No one cares.  OUCH!
  • Enjoy the successes, big or small.  When you do that, you feel that winning feeling and want to do more of it.
  • And finally, be that valuable resource that clients simply can’t do without.  Make those deadlines (and even get them done before they need to be done), do a great job, and always make your clients feel like they are your only clients.  Yes, they know you have others.  However, when you make them feel special, it just feels great and they want to work with you more.


Know there will be good days and bad days, but work to make sure you have more of the good ones. Love what you do and have fun.  There’s so many types of businesses you can do at home, choose one that works for you.  Continue to grow and learn along the way.  It’s important to keep up and it’s never been easier with so many offering free webinars and teleseminars and training.  And finally you need to always market your business even when you have a full client base.

So what is the future bring for mompreneurs? It’s just going to continue to get better and better.  Mompreneurs have been around for a long time.  However, the difference today is that they are so widely known and respected and it’s commonplace today to hire one.  Plus, social media has just opened up so many doors and enabled them to connect with their potential clients and clients in a way that didn’t exist before.  Just do it!

Diana Ennen is the President of Virtual Word Publishing, offering PR and marketing services and also hosts PR classes through  She has been featured on Fox Business News, CBS, CNN Radio, USA Today, Woman’s World, Entrepreneur Magazine, Home Business Magazine and so many more.  She’s also the author of six books on starting your own business including the best-selling VA the Series: Become a Highly Successful, Sought After VA, Contact her at or @dianaennen for a free PR Informational Package.


PR Secrets You Need to Know!

facebook - entrepreneur tip - don't change your style - 5-5-2014PR Secrets You Need to Know!                      

• Develop your brand.  It’s important to have a consistent look throughout. Watch in the coming weeks as I do just that with my website, Facebook, Blog, Social Media, newsletter, etc.  It rocks!
• It’s okay to promote yourself online.  Toot your horn a little.  You can do this by congratulating a client when they land a big event.  Ex: “So proud of our client landing…” Or… “So proud of our client’s successful launch.” Just don’t go overboard.  It’s important to be able to show others you are the EXPERT!
• One of the things that I do for clients is to go to those magazines, websites, etc., and find topics for them.  For example, one of my clients wanted to get her business featured in top ranking magazines.  So I went to the top ranking business magazines in her industry and found articles they published in the last month or so to see what interested them. By doing this, I knew what was hot and newsworthy and we were then able to write on those topics.  It worked. (She was featured in Fast Company and had an feature article there.)  By providing article topics that are of interest and timely, you have a better chance of success.
• What is golden is when you then can find tropics that are covered in several media outlets.  When I saw a topic that was not only featured in one magazine, but multiple ones, I knew I was on to something.
• You want to be “the source” to be contacted with your PR.  How you do that is by consistently sending out great materials and building that relationship. Half of what I do is the follow-up once contacted.  I respond promptly.  I provide everything they need.  I also say we are available for additional things so that they know the scope of what we offer, etc.  And finally I encourage them to add us to their list of “sources.”
• Create Cision databases and keep updating them.  I am signed up with, which is expensive, but worth it.  You get the editors at the papers, TV stations, blogs, etc., that count.  There are others as well.  The important thing is to find out how to pitch to the right people.  Those that will run your articles!  (BTW, one of our new services is providing Cision databases.  You develop the pitch and send it out.  We just help you with finding the right folks to send to.)
• Build your list. That’s your property.  No matter what happens on Facebook, Google, etc., that list is safe and secure!  Constantly see how you can improve upon it as well.
• Check your newsletter sign-ins and make sure it’s working.
• Create a Press Page.  You need to let others know what you have accomplished.  One lesson I learned was to create a PDF of your major media mention.  The site can change and if you just link to the site, you often lose your mention.  (Lessons learned the hard way on this one.  My “in the news page” is having to have a complete overhaul, because of this.  OOPS!  Thank goodness I advised my clients to always do this!)
• Once you get your client in the media, you need a plan of action once it hits … (add it to social media, blog about it, add it to your bio and templates for HARO and Profnet, perhaps write a press release on it, etc.)  The reason this is so important is because first you will get more exposure for it as some might not have seen it, but also if the reporter gets more likes and shares, they are going to remember you and come back to you often.  Also, by adding it to your bio and future media, you might secure even more because they see you as “In the news.”
What are some of your favorite PR Tips!  Let’s discuss them on facebook!
Diana Ennen offers PR and Marketing and PR and VA Coaching at  Use these tips in your newsletter, blog, etc., as long as you keep this short bio!

We were thrilled with our latest review of Virtual Assistant the Series … Check it out!

vatheseries-multibooks 10.21.13- vaforums

Get your Virtual Assistant the Series here!


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Master Your Virtual Assistant Business—Choose the Right Niche

Virtual Assistant the Series

To niche or not to niche? That is the question weighing heavily on the minds of most new VAs.

Let’s take a look at some of the specialties, or virtual assistant niches, where one might find their particular skills and experience fit perfectly. From bookkeeping to publicity and everything in between the opportunities are endless.

Here are some of the more popular virtual assistant niches:

Bookkeeping VAs – Businesses totally need support in this area and what better way to stay on top of it than to hand it over to their virtual assistant. A VA can take care of invoicing, bill paying, accounts payable, bank reconciliation, and much more. Helping a client stay on top of bookkeeping activities throughout the year can make tax time a little less stressful and time consuming.

Real Estate VAs – The real estate industry is making a major comeback these days. What does that mean for VAs? It means if you have an interest or experience in real estate there can be tremendous opportunities for gaining clients. You can be a valuable asset in helping realtors, brokers, and even mortgage companies throughout the entire buying and selling process. From helping to market new properties to collecting all the paperwork required, a real estate virtual assistant could be a vital partner to a real estate team. Additionally, you can assist with all the technical aspects such as helping clients get their website up and running, writing blog content, and more.

Social Media Virtual Assistant – With all the constant changes in social media today, a social media virtual assistant can be so instrumental. Just think how beneficial it can be to clients if every time Facebook changes their policy, they can just call on you to manage any updates and keep them abreast of changes. A social media VA can also make sure that posts get the most attention by finding the appropriate hashtags. Plus, they can develop tweets and status updates for clients to highlight their accomplishments, list upcoming events, update photos, and much more. And don’t forget about those blog postings. Best yet, a VA who specializes in social media can create an entire social media campaign. Now we are talking!

Author Assistant Virtual Assistants – Authors are an excellent source of work for VAs. There are so many things you can do for authors to help them throughout the entire book process. A VA can help with things such as: editing, proofreading, typing of manuscripts, PR and marketing, ebook creation, social media, securing speaking opportunities and more! You name it, a VA can help.

(Plus, there is a tremendous sense of accomplishment when you finally see that book on Amazon and start seeing it sell and know that you had a huge part in its success.)

Event Planning Virtual Assistants – If you have ever been involved in planning a meeting, then you know it is not as easy as it looks. Whether online or in person, the key to a successful meeting is planning and careful attention to every detail. From concept to execution, a VA can be instrumental in eliminating unexpected challenges resulting in a flawless event. That’s why businesses need the support of an event planning VA. They can take the stress away and make sure everything is done to perfection.

Transcription Virtual Assistants – Transcription is not only confined to the legal and medical fields these days. Although these are great to do, many businesses, today, need to have their seminars and podcasts transcribed as well. Those can then be turned into ebooks and more. Plus, what is even better is you can not only offer to transcribe their material, but combine a little social media with it and write up tweets and postings about the material as well.

Publicity Virtual Assistants – Businesses need the assistance of professionals to help them get more exposure for all they do. From writing and sending out press releases and articles to helping with book promotions and more, a VA specializing in PR can be a valuable asset. Just some of the other tasks they can handle include: book promotions, product launches, helping businesses land more clients, etc.

There are numerous other VA niches that you can specialize in. The most important thing is to find one that fits you, and do all you can to let your clients know that this is what you do and how you can help them.

Looking for additional help? Register for the next VA the Series chat with Kelly Poelker and Diana Ennen on the last Wednesday of every month.