#PRTips – Best Ways to Pitch the Media & Build Your Brand

One of the ways to get great PR for your business is to write pitches that can be sent to the media and other places.  The goal is to become a regular contributor to those you send to and often times that’s exactly what happens.  It’s just that so many aren’t sure how to do it right.  So let’s break it down in bite-size tips!

So…exactly what is a pitch? Let’s discuss the many types of pitches:

  • A story to a reporter or editor – stories sell, just make yours relevant
  • A pitch to a radio show, TV program, etc., to be a guest
  • A pitch that accompanies an article to get your article accepted in major publications, websites, etc.
  • A pitch to book reviewers to ask for a book review
  • A pitch to accompany a press release and show why the release is newsworthy and of interest to who you are sending it to
  • A pitch for a blog tour asking to be a guest blogger. As a blogger you can see if they would be interested in posting your articles, being part of a contest, do a Q&A, host giveaways, and more. Guest blogging is a great way to build long-lasting relationships and get in front of new audiences.
  • A pitch to secure speaking engagements letting them know why you would be the perfect speaker for their event or audience

Pitch Basics 101 – Follow The Guidelines

  • Know what is newsworthy. Really know what is newsworthy.  Now that you are doing yoga isn’t newsworthy, even though you are selling health products.  However, you selling health-related products and you having a great tip article on how to cut sugar out of your diet or the best foods to eat with different medical issues to improve your health and wellness can be. Pitched right, you can get in major media and those sites that would be interested in what you are offering.
  • Be aware of trends, editorial calendars, relatable human-interest stories, etc. Trends are especially awesome this time of year.  Media loves to know the upcoming trends in 2018.  So pitch those now!  Example:  Social media trends you need to know for 2018. Marketing trends for 2018.  (You get the drift!)
  • Pitch correctly to build great relationships. Want to get a nasty gram back from an editor, send your health-related pitch to the sport’s editor.  Boy do they not have a sense of humor and rightly so.  Do your homework and pitch accordingly. P.S. another way to annoy them beyond belief is to send to them after they have asked to be deleted from your database.  You can see the steam coming through the emails.  Avoid at all costs!  And again, they are correct in asking to be removed and being upset that you didn’t do so, so always follow through and make sure they don’t receive additional pitches.
  • Plan results. Know who you are targeting and why. READ their publications so you know what they cover.  Your ace in the hole is when you provide the right publication with the right article and it’s error-free and provides killer tips.  Bamm, they will love you forever.  Well, maybe not.  But they will more than likely add your article and consider you for future ones.
  • Think of unique angles and hooks you have for a news story. Give them something they don’t already have.  In the pitch, spell it out clearly.  Don’t just pitch them saying, I’m an expert on this so let’s chat.  Pitch them with …. I’m an expert on this, I’ve been quoted in these major media previously and here are my tips. Now, you want to provide the tips in the email itself and not send them back to your site to find them. Editors are busy people and they aren’t going to go to your site to find these tips you make mention of, even though you’ve told them they are KILLER TIPS!  You have to provide them. Make it as easy as possible to allow them to copy and paste your tips right into their publication.  They might just reward you with a feature story in their publication with the entire article you sent.
  • Lead with the most important points of whatever you are sending. Don’t save the best for last.  That subject line and first two sentences should open the door so you can proceed accordingly. Don’t just stop there and have fluff for the rest of the pitch.
  • Use statistics when it adds to your pitch. Publications love to have stats they can quote.  Just make sure they are quoted accurately with the proper attribution to the author. Examples include:  how many entrepreneurs in 2017, how much do businesses spend in marketing a year, etc.
  • Be consistent. Don’t be a one-pitch wonder.  Send pitches out frequently.  All too often, clients will send out one article and we get good responses and then they stop.  Ouch it just hurts!!!  This is the wrong way to pitch.  The best way to do it is to pitch again within a short amount of time so they remember you. You hear it all the time that it takes a few times to get to that “yes” and that is definitely true in media pitching. Yes, with the right pitch you can hear back immediately, but when you consistently send out great pitches with awesome information, you build those media relationships and it won’t be long until they will be coming to you when they need expert advice. (Boy does that make my job easier!)
  • When pitching, send to the major publications first as they might want exclusives. In the subject line and in the pitch tell them it’s an exclusive article too.  Then you want to wait to send to others until you know they aren’t interested.  Many publications will tell you exactly how long to wait.

Prove Your Worth And Show Them Why You Are the Expert In the Pitch

  • Prove why you are the expert with the content of your pitch. The content and tips you send speaks of your knowledge on the topic you are pitching on.  Hopefully you can see in this article that I love to pitch and truly do try and do it right. That’s what you want to do in your articles and pitches-show that you are really good at what you do. Don’t have the same ole’ dated material that others have.  You get recognized for being the best when your pitches show you are exactly that.
  • Add in your bio and your media mentions and where you have appeared. When you get new media, add it in. Just don’t list every single one.  Keep with the ones that will impress this audience the best.  For example, a business pitch is going to want to hear you were featured in Entrepreneur or Fast Company, whereas a health and wellness pitch might want to see your Health Magazine mention more.
  • Prove your worth by the quality of the pitch itself. If it is riddled with typos, has five different fonts, isn’t consistent and well just looks wrong, you aren’t impressing anyone.  Read and reread it, make it look sensational, and do all you can to show that you have got this down pat.

See how easy it is to pitch.  What is really awesome too is once you got your format down pat, it’s a rinse and repeat for additional pitches.  Add in new content, but keep the pitch basics the same.  And remember, you don’t have to do it alone.  Why not seek the help of those who do this regularly and let them assist you in getting your name and brand out there in the best way possible.

Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Marketing services, book marketing services, and PR and Virtual Assistant Coaching. She also offers PR Classes including her latest PR Success Series at www.prsuccessseries.com. Follow her on social media at https://www.facebook.com/VirtualWordPublishing/ and https://twitter.com/DianaEnnen

PR Success Series – Marketing Tips 101

Who’s ready to get back into marketing their business?  It’s time to get busy and there’s no better way than with tips from a pro, like me!  Here are some of my best tips to market your business and build your brand.

Marketing Tips 101

  • Define your business. In order to do this, you must know and understand who you are and who your clients are. Then you get to talk their language with all your marketing.
  • Make sure your “brand” is fully developed. Take a minute here.  If people were to ask what you do, what would you tell them?  This should come off your lips as fast as ice cream melts in the hot summer sun in S. Florida.
  • Create a complete “Marketing Plan.” This is a plan that you will follow.  Nothing fancy, just some good old fashioned ideas that makes your company stand out among the competition and brings those clients and cash (cha ching!)
  • Become an expert and use Social Media (Facebook, Twitter, Google, YouTube, etc.) to prove you are a rock star. Don’t boost, just provide great tips that show you know your stuff.   Also, be mindful of postings that are inadvertent brags.  Most see right through those.
  • Use images that show you as the supreme entrepreneur! Don’t just put an image out there to have new content.  Review those images and make them reflect the real you – you know the professional that will make other businesses shine when they work with you.
  • Network, Network, Network! Hi Ho, Hi ho, a networking we go.  – Online, offline, here an event, there an event, everywhere an event …. Okay, a little corny, but you get my drift.  Get out there and have some fun.  Network and meet new people, whether online or in person that can be your clients, refer clients to you, or just build relationships with.
  • Get involved in “virtual events” or host your own. These are often events where 5 or more entrepreneurs get together with a common theme and share what makes them awesome.  It’s great because not only do you get to connect with these entrepreneurs and build relationships, but you also get introduced to their tribe.  Win/win.  Just go in knowing that it takes time to promote.  Many a virtual event has not succeeded because no one took the time to talk about it.  The more you do, the better your results.
  • “Pitch” the media…and do it right! Write articles on your expertise.  How to articles work best.  Then create Cision databases and send them out.   Then announce on your social media when accepted.  Don’t have Cision?  No problem, email me and let’s see what we can do.

These tips should help.  Also, if you are interested in learning how to market like a pro, consider our latest PR Success Series – www.prsuccessseries.com.  It is 4 webinars, one on marketing like a pro, one on blogging, one on press releases, and one on pitching.   And for a very short time, these are available for $97.00.

25 Awesome Ways to Get PR for Your Book

Self-published your book and not sure how to get others to notice it!  No problem these tips will help you market like a pro.

  • Get media attention – pitching the media. Securing interviews with various media is an excellent way to promote your book. Make sure your pitch is well-planned, clearly showing why you are the expert in your field, and outlines your experience appearing on radio, TV, and other media. Also, just because you wrote a book is not news, you need to talk more about how that book can make a difference or why their audience would love it. Be sure to pitch to the right editors too.  We use Cision to find those and it rocks!
  • Radio Shows – One way to get more PR for your book is to do radio shows. Fortunately there are so many shows available today and constantly are looking for great guests. In fact, it was recently mentioned in Entrepreneur Magazine that 57 million Americans are now tuning in. One benefit of doing radio is that you can do it from the convenience of your own home or office with no traveling required.    Remember pitch the shows that fit your book and you.  That show on benefits of going organic is not going to appreciate your book on building a business.
  • Write down sound bites that clearly discuss your book, you, the topic of your book, etc.  (The Q&A from your media kit can be used here.)  Remember when doing a show to keep it conversational and fun, always following the hosts lead.  And add these to your media page on your website and be sure to promote the show yourself.  Shows will have you back more when they see their numbers increase.
  • TV –Know that if you haven’t been on TV before, big named shows are not as likely to bite, so start locally and on a smaller scale. Build up to the bigger names one and always add any media you get to your press page, your bio, and any pitches.  Watch the shows so you have a good idea how they work.  Dress the part and be confident.  Yes, you’ll be nervous, but remember you did something sensational that not everyone can do … you wrote a book and are an author.  It helps!
  • Local Media – Connect with your local media and let them know you have a new book out. But be sure to give them a reason why they would want to interview you.  Again, the fact that you live in their area and wrote something isn’t enough. You need to pitch them on why their audience would be interested.  What unique angle can you bring to the plate?  Keep in mind too, you can often target these towards holidays or special events if you have a book that relates to these topics.  There always seems to be a day or month for something (i.e., talk like a Pirate Day.)
  • Book Reviews. Getting book reviews is so important. There are numerous professional book reviewers who review books professionally and it’s good to send pitches to them. Again, we use Cision to look for reviewers and all of our media, but there are others out there as well.  Just make sure it’s targeted and send exactly what they ask.  When you do your homework, it shows.

Also, it’s great to ask for those who know you as well to write a review, just don’t be that person that spams their friends.  Also, have a promotion strategy with a big push at the beginning, but then continue to seek and secure reviews on a monthly basis. It’s a commitment that will pay off by keeping your book in the public eye. Also, know timing is critical when securing book reviews as a few of the larger book review sites require the galley two to three months in advance.

  • Blog Tours. In today’s online world, blog tours are an economical way to promote your book as well as your expertise. Create your pitch and send it to blog sites that may want to have you as guest blogger or connect with you in some other way such as doing a good review or perhaps a contest. Be sure your pitch is clear on the topic and why you would be the perfect fit for their site. Also, offer several options such as being a guest blogger, providing a Q&A, hosting a contest, etc.
  • Blogging is a great way to get PR about your book. It allows you to connect with your readers, as well as those who are just curious about you, but haven’t yet taken the plunge as a devoted fan. Blogging builds relationships, allows you to share more about yourself than just what appears in your book, and it’s the perfect place to post your book reviews or ask for reviews.  Be consistent with your blogging and whenever you add a new blog posting, mention it on all your social media channels.
  • Book Clubs – Promote your book through book clubs. Offer a discount and also offer to answer questions throughout.  Be personable and show them why it would be to their advantage to host you.
  • Press Releases. An aggressive press release campaign can be one of your best and most cost-effective ways to promote your book. It not only brings exposure to your book , but it rocks your SEO results and backlinks. Your release can cover the launch of your book, any great reviews you received, an upcoming book tour or book signing, any speaking engagements you have up and coming, any radio appearances, etc.  Remember the most important basis for a press release – it has to be newsworthy.  Get in the habit of writing releases on a regular basis and also be sure in your press release to include the call to action—buy my book, do a review, come to my book signing, etc.
  • Writing Articles – Write articles on the topic in your book. It is a great way to promote your book or show your expertise. For example, say you have a business book on starting a virtual assistant business. You can write articles on how to start a VA business, how to work with virtual assistants, pricing, etc.  Use your articles to pitch magazines, blogs, newspapers, etc. who write on your topic.  Often they will include the entire article. You can also add your articles to your newsletter, blogs, etc.
  • Create a media kit – it’s great to have a media kit that you can add to your site as well as send when requested from the media. A media kit can consist of sales page, pitch (cover letter), press release, bio, Q&A, excerpts, and testimonials.  No need for a huge media kit these days.  Just the basics so you can share more about your book.  We use the pitch (cover letter) and press release to also send out to the media, so it helps that way as well.
  • Newsletter –On your website have a signup box to your newsletter. Send out a newsletter at least once a month if not more.  This is your way to get personal and show fans more about you.  Let them know of upcoming books, speaking opportunities, etc.
  • Book promotion and speaking go hand in hand. Use your book to get more speaking engagements, and use your speaking engagements to promote your book. Plan well in advance, and look for opportunities locally, online and around the country. Your colleagues and others in your professional circle can also be a great resource for speaking opportunities, and are typically always happy to share their knowledge and ideas. Also, you can find speaking opportunities by doing internet searches on speaking opportunities and your topic.  Also, set up Google alerts to find more.  Once you find them, send a well-crafted pitch on why you are perfect for their audience.  And know sometimes it takes follow-up and connecting with them more than once to be accepted.
  • Teleseminars / Webinars – Absolutely be in the habit of doing these, especially if your book is business related. You get to show your expertise, but also many use teleseminars as a way to get more to sign up for their email list.  The key is to really give value.  Too many webinars are 5 minutes of content and 55 minutes of sales pitch.  Not good! Give value and they will want to hear more from you.
  • Book Signings – What a great way to celebrate being an author. First connect locally to not only bookstores in your area, but perhaps your local library.  Don’t limit it to only those though.  If your book is focused on a specific topic, see what businesses or organizations may be interested as well. Know that you can continue to do book signings even after the initial launch. So many do this, plan book signings at the beginning and then stop.  Don’t be that author!  Continually make this a part of your marketing, not only for sales, but to keep you front and center in front of your favorite fans!
  • Networking – Get involved. Look for groups in your area that would be a good fit and attend regularly.  Be picky.  In the beginning you might attend more until you find the right groups, but once you find good fits, spend your valuable time there. And this isn’t just for writer’s groups, although those rock.  Are there any business groups that have your targeted audience in them, maybe some sci-fi groups or mystery groups?  Keep looking. The secret here though is not to overcommit.  Know these take time so watch your schedule so you too can enjoy them and not feel stressed.
  • Social Media –Get active and stay active on social media and connect with your fans. They love seeing the face behind the book. Remember the 80/20 rule.  80 percent engagement, 20 percent pitching. You can include excerpts from your books, any reviews you get, business tips, motivational quotes, images, contests, upcoming events and any press you get, etc.  Plus, have fun with it.  And most importantly, remember it’s better to have a smaller number of really engaged fans, than thousands of those who aren’t.
  • Paid Advertising – Yes do it! Sure it costs a little, but budget accordingly.  You get your book and you in front of the right people when you do.
  • Facebook Ads. – It pays to spend some money and get additional exposure for your book as well as your Facebook Book Page. Be sure to target your audience when you set up an ad and be specific in who will see your ads, and make it visually appealing.  Set the budget so you can see results.
  • Google Ads – The benefit to Google ads is that you find the keywords that really work. To get front page status, you have to pay more for certain keywords.  The good news … you can use those keywords in your everyday marketing.  Yeah buddy, it works!  Plus, Google ads bring more exposure to your book from those that might not have heard of it.  It’s worth it!
  • Book Business Cards – Carry business cards of your book with the cover on them and contact information. Get into the habit of passing them out often. Also, if speaking at an event have cards with your book and cards with your information.  A nicely crafted postcard works great!
  • Website – You want to have a website for your book or at minimum a page on your site specifically for your book. Also, know just having a website isn’t enough.  You also have to keep it updated, making sure to keep it updated and easy to purchase your book.  So many develop a website and never come back again.  Big mistake!
  • Promote through Your Other Books – Use your other books. If you sell multiple books in the shopping cart, have it set up so it shows other books they might be interested in.  When possible add in your other books to your newest book.  If you happen to have a series book, start promoting Book One in the series when you write new books so you get fans to start there and catch up.
  • Excerpts from your book – Get into the habit of taking excerpts from your book and creating social media postings, blog postings, creating articles, etc. It’s a great way to show what’s in your book and get more engagement. Also, you can add these to your media kit as well.
  • Always carry a copy of your book with you – When someone asks about it, be proud and tell them about it. Don’t be shy in telling them how they can purchase it.  (Just don’t be pushy!)
  • Family, Friends & Associates – Yes, your family, friends and associates can be key in promoting your book and most are thrilled to help. (You can even send PDF copies to some to cut down on expenses of not having to send a hard copy.)  It’s okay to tell them how best they can help as many just aren’t sure.  Ask for reviews, tell them to share with their friends and family, post on social media, and don’t forget to invite them to your book launching party.  Just don’t be that friend that all you talk about now is your book and forget the value of your friendship.
  • BONUS TIP — YOU! The best way to sell your book is to be a good example.  Be the author that engages with fans and truly cares.  Be the author that doesn’t overextend and burden your social media with constantly only selling your book.  Be the author that has a great book and you are proud of it.

See how easy it can be to market your book.  Get in the habit of doing these regularly.  And know if you need help, follow those who offer book marketing series to get their expertise.  Often they will provide daily tips.

Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Marketing services, book marketing services, and PR and Virtual Assistant Coaching. She’s the co-author of Virtual Assistant – The Series: Become a Highly Successful, Sought After VA  Follow her on social media at https://www.facebook.com/VirtualWordPublishing/ and https://twitter.com/DianaEnnen

Entrepreneur tips – Overcoming business challenges: 5 Ways to Get Back Your Business

Entrepreneur tips – Overcoming business challenges: 5 Ways to Get Back Your Business

Running your business definitely has its challenges. It’s how you deal with them that makes the difference.

Here are a few tips to overcome your business challenges:

• Letting others know your value. So many business owners just don’t understand fully what all you do because they aren’t doing the work. You need to let them know. It’s not bragging, it’s good business sense. For example, with PR and marketing, it’s important to be able to explain to clients exactly what they are getting. Let’s say you land them in major media. Not only should you let them know that it happened, but also provide the stats on that site so they see how great it is and what they can expect. Also, to get more out of each media mention, provide additional information on how they can utilize their social media (people they already know them) to showcase this media attention. So whatever your business, find ways to do the follow-up showing all you accomplish for your clients and why it benefits them.

• Keeping consistent income. Here again, many business owners suffer from this and the feast or famine of their business. One month you are rock’n and can barely keep up, and then the next month crickets. You often crave the stability of a regular paycheck. Well, you can make that happen. One way is to offer retainer services whereby every month clients will retain your services. Even though it’s at a slight lower rate, depending on how many hours they secure, it’s beneficial as it provides regular income. Another method might be to offer programs that are set up on a monthly basis. This differs for so many businesses and how they can set it up, but the bottom line remains the same – keep income coming in regularly.

• Overcoming a Bad Experience. Have you ever had something happen in your business that well didn’t go according to plan? Say you spoke and no one ended up buying your book or becoming clients. Your new program that you spent months on, didn’t fly. Perhaps a client wasn’t 100% satisfied with your services. Believe it or not, this happens to most of us at one time or another. Yes, you could sit back and never speak again, or mope and settle for less income by not going after new clients, or you can reboot and start fresh. That’s the one to go with. We know that loss of confidence can really hurt. However, the real pros know to move on. First, take a few minutes and examine your role. Could you have done something different? If so, next time do it. (That was easy!). Next build your confidence back. Read your client testimonials or talk with associates. Do anything and everything to rebuild your confidence because honestly even saying it doesn’t bother you, more than likely it does. Then get back on the horse again only this time with renewed confidence and perhaps a few changes in how you do things. Will you fall again? Of course you will at some time. But will you always grow learning from your experiences, absolutely!

• Not Pricing Correctly. If I had a nickel for every time that I did this, well I could make up for my pricing mistakes. Seriously though, this happens. You underbid on a project finding out it takes five times longer than you anticipated. You price a course and then realize that you are giving away the farm. Or you simply discover your hourly rate is way below what it should be. Not to fear. It’s fixable. The most important thing you can do is to learn from this and correct the situation. You might not be able to up your rate with the current client, just you can learn from your mistake and never do it again. Also, don’t disregard talking with your client about it. Sometimes they understand. However, know that if its your mistake, you shouldn’t make them pay unless they are willing to.

• Time Management – Pricing mistakes often are made because you didn’t realize the time involvement. So get used to timing yourself. Yes, get the timer out and work for a specific amount of time on that task and see how long it takes. Simple! Also, get a day planner and write down your day for a week or two (or forever!) or get used to using some of the many valuable time management programs available today. Time is money and if you are not keeping track of it and utilizing your time in the best possible way, well there it goes, clunk clunk … down the drain.

Business challenges are a part of business. So get used to dealing with them and also get used to learning methods of rising above them. Be great at what you do, do what you are passionate about, and finally seek help when needed. Let’s chat about your business challenges. Post away!

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Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Marketing services and PR and Virtual Assistant Coaching. She’s the co-author of Virtual Assistant – The Series: Become a Highly Successful, Sought After VA and So You Want to be a Work-at-Home Mom. Feel free to pass this article along as long as the author’s block is included and follow her on social media at https://www.facebook.com/VirtualWordPublishing/ and https://twitter.com/DianaEnnen

Entrepreneurs – Building and Maintaining a Successful Business Year After Year

Having your own business for the most part totally rocks! You’re the boss. You get to decide what goes on in the day-to-day operations, and most importantly you have a big influence in how fat that bank account looks. Life is good!  But as many entrepreneurs will admit, it’s not always as easy as it sounds. And especially for those that have been in business for years, it can be challenging to keep excited about their biz. Not too worry, we are here to help.Here Are Tips on Building and Maintaining a Successful Business

You need to remain passionate about what you are doing. That’s the only way to keep going and face those odds, exhaustion and temptation to throw in the towel. You aren’t going to love what you do every day, but on the whole you have to believe in it and want to continue doing it.

Day to Day Business – You have to work your business right. And when you’ve been in business a while, let’s admit it, we can get just a tad bit lazy or bored. You don’t have the same jump and down ambition that you had in the early days, and that’s AOK. But you do need to once in a while give yourself a jumpstart. When you notice that you are getting tired and cranky of doing the same thing day in and day out and things take you three times longer because your heart just isn’t into it, that can be a sign a change is needed.

The good news is as an entrepreneur you can easily change. You don’t have to give up your business or your awesome clients. Figure out ways to get the passion and fun back. It can be as simple as adding new specialties or it can mean a complete reboot is necessary. Just be willing to evaluate it, know you need to do something, and then commit to doing it. Just do whatever it takes to get the energy and excitement back. And one more thing, don’t feel guilty at all because of this. It happens to the best of us. The smart entrepreneurs are those that recognize it and make the necessary changes.

Marketing Can Be Fun, Too – We know marketing your own business almost always gets put on the back burner, especially when you aren’t as into your business as you once were.  Now this can be a critical mistake. What you need to do is get back your marketing mojo. You do this by first doing something you really enjoy. The goal is to get you back into the marketing mode. When you do something fun, that can help and not feel like such a chore. Now add to it. Slowly add in more marketing that you know has been successful in the past. Before long, you’d be back at it and not even realizing you are doing it. Then the marketing magic happens.

Boundaries
Keep Them – We all know about boundaries. And we all know that they are hard to keep. Let clients know as a business owner and a valuable resource to them, you work best within those boundaries you have set. Reassure them that this enables you to always give 100%. Now, there might be times that a client really needs you and if it works out for you, then you can be a little flexible. Just let them know this needs to be an exception, not be the norm. If you do have to work an evening or weekend, take Friday afternoon off. Just remember to do what works best for you and your business.

Take Time For You – I know everyone tells you to do this and next week when you have more time and this project is over you will. Stop it already! Take out your planner right now. Turn to next week and schedule in some “me” time. Now next week it might be a little difficult because you might already be booked, but do this for the upcoming month.Consider doing it at the same time each week so it becomes more of a habit. Now stick to it as much as you can. Consider getting an accountability partner who you love to talk with who can motivate you and inspire you to keep doing this. Just getting to talk with someone else, and truly be honest helps!

See how easy it is to keep your business going. The last thing to remember is sometimes you just need to take a break. It’s AOK to take a few days off and really think about what you want in your business. Go to the beach or get a change of scenery to get out of the office. It works. And of course, if you need help, consider hiring it. You don’t have to do your business alone and most businesses thrive because they realize this.

Diana Ennen, President of Virtual Word Publishing, www.virtualwordpublishing.com offers PR and Marketing services and PR and Virtual Assistant Coaching. She’s the co-author of “Virtual Assistant – The Series: Become a Highly Successful, Sought After VA” and “So You Want to be a Work-at-Home Mom.”

Book Marketing – What Can a PR Pro Do For You

Book Marketing – What Can a PR Pro Do For You

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. They aren’t just in the know; they are omniscient, on the cutting edge of what’s hot, trendy, and up-and-coming. They keep their fingers on the pulse of journalism to ensure maximum leverage for their clients at all times. And they do things right, which allows the message to get out to the right people.

From the latest, greatest seminar to the must-read book of the year, behind every incredible launch, high-profile event, or flying-off-the-shelves publication sits a grinning public relations (PR) and marketing expert.
But one area that PR Pros particularly excel at is helping authors with book marketing. PR and marketing includes much more than getting those all-important book sales to skyrocket up the charts. It is generating name recognition and positive leverage for the author’s business and brand. It’s promoting webinars, live events, and seminars, and also taking steps to grow your business into something you can be extremely proud of. Effective marketing helps you to achieve best-selling status and keep you there.

A PR professional can ensure that when someone learns about your books, they can find your books, your products, your speaking events, etc. As servants of the all-important book launch, PR professionals tie up every loose end to ensure an author’s writing gets the recognition it deserves.
Here are just a few ways a PR and marketing professional can get you and your book to stand out from the masses.
• Make sure your website clearly points out who you are, how to contact you, and what you write in an easy-to-understand press-friendly format
• Help with all promotions on the book, from book reading opportunities to high-profile interviews as an expert in the topic-matter of your publication
• Create a plan for selling your book, inclusive of signings and supplemental marketing strategies that generate a buzz around you
• Weigh options for a book blog tour or in-person signings
• Book radio shows and additional media events (but first a PR professional will establish an irresistible press kit specific to you and your goals)
• Newsletter development and implementation so that you stay connected to your audience
• Advanced level article and press release marketing
• Create teleseminars and podcasts around your book.
• Curate excitement about your book, including book reviews and/or testimonials
• Brainstorming additional ways to leverage you, your personality, and your career path

Of course, every book is different, and things might be different and each authors’ needs will vary. Think about what your needs are and how some of the above suggestions could fit those needs.

Diana Ennen is the President of VirtualWordPublishing.com.

2014 Fall into Better Habits Giveaway

When we start out as business owners and entrepreneurs, we’re usually figuring things out as we go. We don’t know the best ways to manage every aspect of running a business, and sometimes we get stuck in different habits or routines that aren’t the most productive. Maybe we don’t know there’s a better way or maybe we’re just stuck in our ways.

With only a couple months left in the year, now is the perfect time to kick those bad business habits and be ready to start fresh in the new year. I’ve been invited to participate in the 2014 Fall into Better Habits Giveaway with ten other savvy business owners, who all specialize in different areas of running a business. We are giving away free trainings and resources in the form of ebooks, videos, worksheets and more. Here’s a taste of what you can get access to-

Find out how to attract an ideal client in just 5 minutes

  • Simplify WordPress and how to make it work for you
  • Put together a fantastic newsletter in 5 steps
  • Secrets for a social media strategy that sizzles

But don’t just take my word for it- go check it out for yourself at www.betterhabitsgiveaway.com. But hurry! This event ends at midnight on Sunday, November 2nd! Grab your free gifts before it’s too late!

 

Entrepreneur Tip – Balance

Many entrepreneurs struggle with this issue. How can you do it all?  With the challenges of running a successful business and family commitments , it can be a daunting task.  But it doesn’t have to be.  Here are a few recommendations to achieve more balance.  We hope you find them beneficial.

Balance Tips for Entrepreneurs

Utilize your calendars and to do lists daily – Your calendar and your to do list should be your best friend. I find that by keeping everything there I feel in more control and feel more empowered when I cross things off the list.  I also realize that I actually can finish all that I have to do when I write it down.  So often when it’s in my head I’m thinking it’s a billion times worse, but by writing it down I get that control. Plus, who doesn’t love checking things off.

Be sure to add in those long term projects and break them down into daily tasks. That’s how you can get more done.

Get organized – So simple, but so hard at the same time.  We all know most of the basic organizational tips, but try this as well. When you lose something or find you waste time needlessly, at that moment I stop and figure out how you can change things so it doesn’t continue on.  For example, here is one of my recent examples.  I’m a notebook gal.  When I talk to potential new clients, I always jot down notes and I have numerous notebooks just for potential client calls.  Great, I’ve got this. However, what happens when a client calls back and it’s been a while.  I have to go through all the notebooks to find our correspondence. Bummer, but there is an easy fix.  Now on the outside of all my notebooks, I also jot down all the potential clients that are included in that notebook. Now that seems simplistic. This might not be one of your challenges, but my point is to find problem areas in your business that lack organization or need help and seek out the solutions. And the best time to think about solution is right after it happens.

Create a ToubleShooting File or Document – Once again this seems so simplistic, but think back over the past year how much time you sent working on something that you had done before and had problems with, but just forgot the solution.   Have a file or notebook and then write things done.  Create a document where you outline the problem briefly, outline solutions, and then add any notes.  I can guarantee if you start this, this will become gold to you in the upcoming years.

Learn the art of saying NO! — We all know we need to say this more and believe me I’ve tried.  But somehow, it sure was easier for me to tell the next person that this is what they need to do than myself.  How did I get better at this?  Several ways.  First, before I commit, I ask if I can call them back. No more split second decisions that I regret later.  Then I review the options and put a time and money factor on things.  Today, I really value my time.  I love being able to enjoy making dinners and eating together at night.  I love not rushing through homework so I can leave the house to attend a meeting and I love making enough money so that we don’t worry so much about bills.  When I consider all that, it makes it easier to say, “Sorry I can’t do that now, but thank you so much for thinking of me.”

I hope you enjoyed my balancing tips. I’d love to hear yours!  Please do comment below. Also, be sure to sign up for our newsletter where you can get regular PR and VA Tips.

Until next time. Happy Marketing  – Diana Ennen, Author: VA the Series, Become a Highly Successful Sought After VA

 

Entrepreneur Tip – How to Kill the Competition

Entrepreneur Tip – How to Kill the Competition 

Oh boy oh boy.  There just appears to be more and more of them out there.  You know what I’m talking about .. more of those … your competition.  Those that are doing the same thing as you are. Those that offer similar services and from the looks of it, they are way more successful than you. What can you do?

Yes, it can be intimidating but it doesn’t have to be.  You should embrace your completion and in doing so, you always come out on top.  Here are some ways to do just that.

How to kill the competition

Be the best.  I could almost stop right now as that’s the main thing.  By being the best and always offering exceptional service going over and above for your clients, you become the go to person in your industry.  Your clients will reward you with more work and definitely more referrals and most importantly when someone asks who can help with those tasks, you’re the name that first comes to mind.  The competition doesn’t stand a chance to get in on your territory.Let others know that you are the best.  Being the best is one thing, but if only you and your cat know, it’s not going to help.

You need to get out there and market.  Think how you feel when you see a competitor showing up on your google alerts. Well instead of being jealous, you should be out there also marketing so you too show up there. Also, be active online.  Potential clients are out there on social media, watching what you do, so be sure to get recognized.Develop your own style.  Sounds simple, but find what works for you and continue to do more of that.  Don’t change how you are doing things simply because it looks like that’s how THEY are doing it.  Be true to yourself and your skills and you’ll always come out on top.

Continue to grow. No matter how fabulous you are, it truly does help to continue to grow your skills and learn more.  Things are constantly changing and when you can stay on top of it, you win.

Work with your competition.  Say what????  Yes, you heard that right.  Build bonds with your competition. Often times you will discover that your competition truly isn’t your competition at all, but more of another business, offering similar services, who would love to connect. Work on building real relationships with them.  What you don’t want to do is go to them and say, “Hey I do the same thing.  Send me work!” YIKES.  Instead say, “Hey, I’m (insert name!).  I’ve heard a lot about you and it seems we offer similar services.  I’d love to know more about you and what we can do together.”

See how easy it is to kill your competition and hopefully these tips help. Love your thoughts as well. Post away!

Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com and co-author of So You Want To Be a Work-At-Home Mom: and VA the Series: Become a Highly Successful Sought After Virtual Assistant. Email her for her free PR Informational Package at Diana@virtualwordpublishing.com.  Posting is free to be reprinted as long as this bio remains.

 

 

Entrepreneur Tip – Balance – I’ve got this, or do I?

Many entrepreneurs struggle with this issue. How can you do it all?  With the challenges of running a successful business and family commitments , it can be a daunting task. But it doesn’t have to be.  Here are a few recommendations to achieve more balance. We hope you find them beneficial.

Balance Tips for Entrepreneurs – Utilize your calendars and to do lists daily – Your calendar and your to do list should be your best friend.  I find that by keeping everything there I feel in more control and feel more empowered when I cross things off the list.  I also realize that I actually can finish all that I have to do when I write it down.  So often when it’s in my head I’m thinking it’s a billion times worse, but by writing it down I get that control. Plus, who doesn’t love checking things off.

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