Also, isn’t this the greatest way to do an article.  You can take your article and have it made into a video.  Amazing!  If you are interested, contact Andrea Kali – www.amazingsalesvideos.com.   This is the new way to do article marketing.  Enjoy!

 Mastering Press Release Writing and Distribution

Join us for an information-packed 90-minute teleclass with Publicist, Diana Ennen.

Academy of Virtual Professionals Director, Kelly Poelker, has teamed up with her co-author, Diana Ennen to bring listeners everything they need to know about writing and distributing press releases.

During this teleclass Kelly will drill Diana on the:

• Importance of regular press release distribution

• Key points to include in a press release

• Secret to making a press release rock

• Common press release writing mistakes and how to avoid them

• Best ways to distribute press releases

• Keys to repurposing your press release for multiple things

• Results you can achieve from your press release campaign

• Importance of including press release distribution in your marketing plan

This 90-minute class will provide the information you need to master press release writing and distribution.

Date: June 28, 2011

Time: 2:00pm CST / 3:00pm EST / 12:00pm PST / 1:00pm MST

Click here to read more or register online

Did you miss one of our prior teleclass offerings? Check them out here

I’m asked frequently by clients or potential clients is a Google Adword Campaign really worth it?  So often I’m able to say to them, well how did you hear about me?  So many say, “Oh yeah, from Google when I looked for publicist or a publicity virtual assistant.  I just love it when they can see it in action as opposed to me just saying it. So bottom line – it works!
But it’s important to know that you have to do it right.  If not, you can spend a small fortune and get little results and we don’t want that.  Hopefully these tips should help.

Everything works together to make it successful.  First you need to have the right ad, the right keywords, the right amount of money for each keyword so that it you get on the front page, and the right amount of luck!

What I recommend you doing first is to look under your keywords and see what other ads are there.  Or look under a topic that really interests you and you know a lot about.  What ads are on the side there that would interest you enough to click on?  Also, just start paying attention to the ads over the next few weeks.  Everytime you type in Google, just glance over there.  That can be a tremendous tool is helping you compose your ads. 

Now when you sign up for a Google Adword campaign it walks you right through the steps.  What I do, and just personal preference here, but anytime it asks for “automatic” or manual – I go manual.  I want to have full control of my keyword rates, etc. 

You set your default rate for keywords.  I normally go for around 30 cents.  I know I will need to change upwards for individual keywords, but I want any low ranking keywords to be at the lowest rate.  I normally go up to $1.00 a keyword, but not much more.  Some can go up as high as $15.00.  (YIKES, yes you heard that right!) Now with those high-ranking keywords, I won’t use them in my Google campaign, but I will use them in my other marketing.  If it’s that popular of a keyword, I’ll write an article with that in the title.  I’ll blog with tips on that topic again using it in the title, and I’ll add it to my website, etc.  Google Adwords is great to help you do some major SEO.

Have a strong ad.  Make sure to include your keywords.  Capture them with that title.  This is what is going to sell them.  Again, once you have reviewed others that can give you some tips.  Also, read as much as you can on creating Google Adword campaigns by simply doing a Google search on that topic.  Now not all of it is terrific advice.  But you will start seeing some common demoninators in its success.  Also, when you sign up for Google for the first time they offer you training.  Take it!

You set your daily budget.  The higher the better.  But remember this can add up substantially.  Go with what you can afford.  Also, for those that are doing it for the first time .. see if you can find a coupon.  For example, on Alexa.com on the site it has a link for $75.00 to be used towards your Google Campaign.  That’s free money that you can now use to finetune your campaign.  They hope you find it so successful that you continue, and more times than most, I believe most will do that.

You can see it’s not that hard.  But one thing to remember you want to constantly monitor that ad.  That’s what makes it so successful. 

##
Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com offering PR and marketing services. She has been featured on Fox Business News, CBS, CNN Radio, USA Today, Woman’s World, Entrepreneur Magazine and so many more.  She’s also the author of six books on starting your own business including VA the Series: Become a Highly Successful, Sought After VA, and So You Want to be a Work-at-Home Mom. Article is free to use as long as bio remains.

Today’s economy has made more and more businesses forego marketing because of economic concerns. At a time when businesses should be doing more marketing, many are losing clients and sales because of the expense of hiring a PR professional or losing the assistance of a marketing department due to budget cuts. Fortunately, on February 1 that changes. Beginning on that date, authors and businesses will be able to discover the techniques needed to get great publicity by attending the Publicity Success Series http://tinyurl.com/62btshj

The Publicity Success Series is intended to help businesses master PR skills and get the publicity needed to succeed. The same techniques that the marketing department used to handle is now being taught by public relations specialist, Diana Ennen. Ennen states that over the last few years, a clear new role is emerging where businesses are required to handle more and more marketing tasks. Many businesses just aren’t equipped to do it right. But by learning the basics to writing and distributing press releases, mastering social media, understanding the secrets to pitching the media and more, businesses will now be competing and getting the word out about products and services and get great results.

Ennen has been successfully getting PR for clients for 25 years and has received or secured clients media mentions in such major media as USA Today, Woman’s World, Fox News, CNN Radio, Reader’s Digest, Entrepreneur, Forbes, and so many more. Ennen is eager to reveal the secrets to success.

Ruth Martin of MapleWood Virtual Assistant had this to say about the Publicity Success Series. “Diana covers how to pitch concisely written and topic focused ideas for optimum exposure. It’s like having your very own coach guiding you through the hurdles towards the ultimate goal of getting more PR.”

The classes take place weekly starting on February 1st. All classes are recorded and available via download to listen at any time. Email assistance is also available throughout the course.

For more information contact Ennen at http://tinyurl.com/62btshj or email directly at diana@virtualwordpublishing.com. For those that want to hire a PR professional, Ennen is also available.

TIPS …. TIPS … TIPS … TIPS … TIPS … TIPS … TIPS …. TIPS…

My tip is regarding coming up with the title for the PR – I skip writing the title all together until I’ve written the release. Then, I can look at the direction the release actually took, and using the keywords, go back and come up with a better title than if I do that first. It saves me a little time, since the beginning title is rarely ever the one I end up with.

My other tip is to have a great PR coach backing you up! — Marilyn Stafford, www.alliancevs.com

*****************************************
For less procrastination & more consistency, create a standard press release template, plus a press release ideas folder!
Keep your press releases short & sweet, between 350-600 (preferably 400-425) words…and make EVERY word count!

Martina Srblin, Money Coach & Creator of the “10 Steps to Business Stardom” System, themultipassionateentrepreneur.com

*******************************************
As the owner of an online store that sells skin care products, I wasn’t entirely sure how to incorporate press releases into my website, nor was I sure how I would even begin one. So I listened in on Diana Ennen’s Press Release Writing 101 Class. What I came away with was two pages of notes, and the confidence to put my writing skills to work to give exposure to my business.

A few tips I learned:
keywords are vital: you get returns in the form of Google searches and the best title is catchy and incorporate your keyword(s)
don’t forget the call to action paragraph your press release can go into your media kit make your media kit in a Q & A format.
Now I have several ideas to work into a pitch – I’ll bet my community would like to find out if a family can make it on a mom’s online side business when Dad gets laid off from HP (we’ve got a story there), or how a local family can get their 8 children involved in a family business, or how a local mom turns a summer of selling at the local farmer’s market into an online business, or how a home business takes off when they find the secret to blog advertising… I get it now, Diana! Thanks!

Renee Harris
MadeOn Hard Lotion
www.hardlotion.com

*************************************

For your PR, use holidays to tie in with your product or service to have a newsworthy event. – Megan Barber http://www.barbervasolutions.com

************************************

Use holidays to tie in your product or service to create a newsworthy event for your PR

Don’t be a 1 pitch hitter! You want to be writing a PR once a month

Keep your PR energized, not flowery (stay away from advertising)

- Stephanie Fish, Buckeyeva.com

********************

Great tips from today’s press release call! My fave-the importance of having keywords in 1st 4 words of your title. Sharon Towsley – www.maydayva.com

**********************

You have a boatload of energy and great ideas…thank you for today’s session!

My TIP

Effective publicity requires that you:
Articulate the value of what you offer, i.e. why does your product/service matter? What does it change, transform, solve?

Jane O. Smith, Maryland

******************************************************
The tip: Create a file folder on your computer to store press releases and write ideas as they pop up! (I liked this one)! **I have random ideas that pop up all the time** So great!

Sharon Mobley

—
Awesome tips! BTW, sign up now for the PR Success Series. It starts this Wednesday. http://www.virtualwordpublishing.com/blank.htm

Case in point that I feel will help you see what I mean.  We had a new grocery store open in our area recently.  It was so exciting.  Everything was so fresh and new and BRIGHT! Best yet the sales were amazing .. At least I thought.  When they first opened I actually ran out mid week to pick up on the really good sales they had.  I was sure they would run out.  I totally changed my shopping habits there to visit this new store.  Then it happened (insert background music.)  After a few weeks I realized that these weren’t fabulous sales, it was the same sale week after week.  That buy one get one bargain I had was the VERY Same as the week before.  It took a couple of weeks to figure it all out, but soon I wasn’t excited about the store anymore.  In fact, I might go there on the weekend, but mid week NEVER! 

Can you see what happened here from a marketing standpoint?  They had me!  Hook, line and sinker.  I was sold on their store so much so that I changed my buying habits.  However, by not changing it up, they lost me. 

I started thinking about my marketing and realized that I was doing the same thing.  Everytime I had a sale it would be buy one get one free on my coaching programs, or buy one get one free on my books.  I might have a 20% off occassionally, but normally it was the same ole’ same ole’.  I realized it was time to excite my clients again. 

Take a minute and think about your marketing and your specials.  What can you do to up the game.  How can you excite people again.  Please do leave a comment below too (with your website link) so we can see it too.

For me .. my next promotion is different.  It’s 30% off my PR Success Series – http://www.virtualwordpublishing.com/blank.htm  and a free 20 minute coaching call w/ me. 

Moral of the story .. LETs get excited again.  Let’s MARKET with passion and see what the difference it can make!

Thanks!

Diana Ennen / President / Virtual Word Publishing

www.virtualwordpublishing.com

If You’re Not Upselling, You’re Leaving Money on the Table
———————————————————

A while back, my hubby and I were on our way back from one of my
speaking engagements, and decided to pick up dinner to go. So we
called one of our favorite teriyaki joints (Seattle’s Best, on 1st
Ave S), to place an order.

Since it’s a little out of the way for us normally, we hadn’t eaten
there in a while. So we were rather excited to have it conveniently
located on our route home.

Then life got even better…

The woman who took my husband’s order asked if we’d like brown rice
instead of white!

Now I don’t each much white rice. But I love brown rice! In fact I’ll
order it every time if given the option. So this was a very pleasant
surprise.

My husband said yes right away even though it cost a bit more. And
boy was it good! This place has the yummiest teriyaki sauce, and it
is divine on rice (white or brown).

I can say for sure we’ll now be going out of our way to eat there
more …And I bet we’re not alone.

My husband and I were very impressed from a sales and marketing
standpoint too. Because they’re clearly paying attention to changes
in people’s eating habits, and changing their menu to suit. And
they’re maki ng sure customers know about this new option…They
actually asked for the upsell!

—–
Upselling doesn’t have to be hard or uncomfortable
—–

With the simple act of asking if we’d like their newest menu item as
a substitute, Seattle’s Best made $1.90 more. And now we’ll be there
more often, and spending more money each time to get that fine brown
rice.

All they had to do was let us know this option is now available, and
boom, they grew their business. Best of all, I’m thrilled to have
spent the extra money.

This was upselling at its finest. And it’s most simple.

What’s interesting is that big companies and chains often train their
employees to ask if you want to make it a combo, add fries with that,
try their new dessert, etc. Yet it’s rare to see this done in small
restaurants (or any small busines s).

Which is silly. Because it’s one of the easiest things to do. And
almost any business can do it (not just restaurants!).

When I worked in my parent’s animal hospital, we boarded pets. And we
always asked if clients wanted their pets bathed before going home.
More than 50% said yes.

Added convenience for them, more revenue for us!

The key here is…We were trained to ask.

All too often small business owners (or their employees) just don’t
ask. Maybe because they aren’t comfortable selling.

Or they feel like they don’t have time to train employees in this
much detail.

Or don’t know how to get the employees to do it.

Or, even worse, they think the employees are asking, when in reality
it’s not happening (When was the last time you had a “secret shopper”
call in to see what employee s really say when they answer the
phone???).

In the last case, the poor business owner is usually left thinking
the promotion isn’t working. Or the new product or service is a dud.

When in reality clients don’t know it exists!

The bottom line is, you have to let people know about other options,
or you probably won’t sell very many. Thankfully, you don’t even have
to be there in person to do an effective upsell.

—–
5 Easy Ways to Upsell Your Products and Services
—–

1) If you sell and ship products, put an ad or coupon for a related
product or an upgrade in the box.

2) Send new clients a thank you card with a promotion for or mention
of one of your other services.

3) Put a sign up in your store or office announcing a new offering or
special deal. Just make sure it doesn’t get lost in the clutter. And
ideal ly train your staff to point it out.

4) Send targeted follow-up emails to clients or customers offering
them a related product or service (you can do this automatically with
a good email autoresponder and shopping cart)

5) On your Website, offer an added discount for buying two products
or services together (Amazon does a great job of this by always
offering a second book on the same subject below your main selection).

Remember, upselling is really just a matter of offering something
else your customer is likely to want, based on what they’re buying
now. Simple as that.

You’re doing your clients a HUGE disservice if you don’t tell them
you have something else they may want or need. And you’re leaving
money on the table in your own business.

**********************************************
ON THE BLOG
***************************************** *****

Get useful tips and interesting marketing info on my blog at

http://www.marketing-junkie.com.

Tawk to me!! I created this blog to be a 2-way street so we can chat
about marketing together. I’d love to know what you think of the
articles and ideas I’m posting.

This week on http://www.marketing-junkie.com:

+ “12 Proven Ways to Power up Your Next Sales Letter”

+ “Make Every Minute Count by Donna Amos”

Visit http://www.marketing-junkie.com, read, and leave a comment.

**********************************************
USEFUL TIPS
**********************************************

Facebook is Now Open for Business (es)

Or at least it’s now set up for businesses to more easily market
their products and services on the site thanks to the new fan pages,
and the ability to get your own custom URL once yo u have 25 fans.

For example, I now have http://www.facebook.com/unchainedentrepreneur
as the fan page for TheUnchainedEntrepreneur.com. Easy, memorable and
a perfect place to communicate all things business separate from my
personal Facebook page.

Just make sure you create the personal page first, then a separate
fan page for your business. Otherwise you’ll run into problems down
the road. Once you’re on there, start a conversation, join other
conversations and offer info of value. Before you know you’ll be
building your own online community of fans.

©2010 Stacy Karacostas. All Rights Reserved. www.success-stream.com

Practical Marketing Expert Stacy Karacostas specializes in taking the
stress, struggle and confusion out of growing your business. Get tons
of marketing tips and ideas, plus grab a copy of her info-packed FREE
REPORT “The 7 Deadliest Small Business Marketing Sins…Are You
Guilty?” at http://www.success-stream.com

Social Media is quickly growing into one of the most-used marketing tools for work-at-home moms. One of the largest social media websites, Twitter.com, can be an effective way to spread the word about your business and learn from other top representatives in your business niche. However, it can take a lot of time to determine the best ways to use Twitter effectively for business. Below are ten tips to help shorten that learning curve.

1. Choose a Meaningful User name
If possible, grab your business name as well as your own name for use on Twitter. Having an easy-to-find and easy-to-remember username is essential.

2. Brand your Twitter page
Don’t leave your Twitter page boring and plain – spice it up. Make sure you add your logo, contact information and any other inform ation that will be helpful for customers and visitors to your page. You can use a website such as TwitBacks.com to create a free or very low-cost background to bring life to your page.

3. Learn the Lingo
Twitter can be very useful, but it can also be very frustrating … especially if you have no idea what all those little symbols mean that fly across the screen. Take the time to research the meanings of the tags most often used on Twitter. One great place to do so is right on Twitter itself: http://help.twitter.com/portal

4. Follow industry leaders
Veteran entrepreneur Diana Ennen shares this tip: “I love to follow industry experts on Twitter and gain all their business insight.  It’s almost like being right there in their office and getting in on their trade secrets.  Not only do they post tips and how to information, but often share their business successes and mistakes and that allows me to learn from them.  It ‘s so worth it!”

5. Interact
Don’t be shy! Take a few minutes each day to comments on what others are discussing or to throw out a question or idea. You never know when a topic is going to spark a response and help you build relationships with customers and your fellow Twitter users.

6. Don’t make it all business news – be YOU
It’s great to share about the things going on in your business and you certainly will want to share specials, discounts and other items of interest to your customers. However, as a small business owner you have the unique ability to put a personal face on your business. Let your customers and readers get to know a little about you as well as your business.

7. Run Contests
Twitter is a great fast-paced way to a run a contest. By having a great prize you can create a viral network of “tweets” about your company and the giveaway you’re holding. Sit down beforehand and plan out some great 140 character tweets that you can use throughout the giveaway time – whether that be minutes, hours or even days.

8. Share
Make your Twitter feed a worthwhile read for your customers. Share tips that apply to your target market, links to articles and other informational tidbits. Create a #hashtag for your business or topic (see #3 above) so that you can track re-tweets and mentions of your posts.

9. Be Thankful
A great way to make friends and build contacts is to thank others who re-tweet (RT) your posts. Send a shout-out saying thanks or feature them at special times like FriendFriday (#FF). They’ll know that you’re grateful and you’ll build a community that supports you – and each other.

10. Promote Others
Contrary to popular belief it IS in your best interest to work together with other entrepreneurs and to help spread the word about great things that they may be doing. Not only will people be drawn to your Twitter feed for great information, but they will see that you’re willing to share about more than your own interests. Another great benefit is that those you help promote will one day be there to help promote you as well.

Twitter is a great marketing tool for work-at-home moms. It can help drive traffic to your website as well as aid you in building relationships with your target market. Use the tips above to help guide you in how to best use social media to benefit your business and your customers.

–
Jill Hart is the founder of the popular Christian work-at-home website CWAHM.com. Jill is also the co-author of So You Want To Be a Work-at-Home Mom (Beacon Hill Press) with Diana Ennen. Hart and Ennen are also hosting monthly teleseminars to help entrepreneurs  http://tinyurl.com/2c9vlo9. Article is free to be reprinted as long as bio remains.

Three Tips To Get You Started Blogging for Business

Over the last several years blogging has become the foundation for social media campaigns of businesses big and small. Where Facebook and Twitter help keep companies in the limelight, spreading the word about special events, discounts and newsworthy items, blogs are the place where companies build their reputation and make sales.

As popular as blogging has become, I often hear from home-based business owners who are trying to figure out exactly what a blog consists of and how they can use one to benefit their business. Below are three tips that can help maximize the impact of your business blog.

1. It’s All In The Name

Be sure to choose a name for your blog that is both descriptive and easy to remember. Try to stick to either your business name or the name of your star product/service. If none of these are available consider using your name or business tagline.  Also, consider possibly adding in your keywords … such as Publicity Virtual Assistant.

2. Use Keywords Effectively

When you write posts for your business blog be conscious of the words that you choose. Pepper your posts with keywords relating to your business, products, services and brand. These keywords will trigger Search Engine results and help you reach the top of the results for your keywords. Be careful not to overuse keywords, though, because readers will get frustrated  and the Search Engines consider that against the rules. Also, consider keyword phrases – often called long tail keyword phrases (why, I’m not sure!).  Long tail keywords are simply a sting of words that make up a phrase that represent your keywords. Think, what would people type in Google to find me.  Examples, “how to start a business.”  Think … how can I define my blog more (or this particular post). I wrote this blog post on … (fill in the blank), now what keywords do I need to put in so others can find me?

3. Quality Information (No Fluff!) & Fresh, Regular Content

Another thing to consider when writing business blog posts is to keep your posts informational. The more quality content you offer to readers, the more often they will visit your blog. Also, by posting regularly your readers will get to know the schedule and tend to visit your blog on a regular basis because of it.  You know your audience best.  What do they want to hear?  Need to hear? Solve that problem that you’ve been having and you know others are having too.  Consider adding in reviews, recommendations, etc.  Your blog can be so much more than you talking about your business.  What fun thing can you add?  Contest, giveaways, etc.

There are many ways to use a blog for business use. If used correctly, a blog can be a terrific tool to inform potential customers of your business. Be sure to update your blog regularly so that the content remains fresh and people coming back for more great information.

*Tips from Jill Hart of Cwahm.com and Diana Ennen of VirtualWordPublishing.com. These tips can be used if you include this short bio.

JOIN JILL AND I THIS FRIDAY FOR OUR TELESEMINAR ON BLOGGING.

JULY 9th at  2:00 p.m. EST.  Please join us!

http://tinyurl.com/2c9vlo9

Tips for Pitching the Media

Ø     The most important thing in pitching to the media is to make sure you are doing it right.  You want to build relationships and not do more damage than good by annoying those you pitch.

Ø     Personalize your pitches whenever possible.  Think how good you feel when you get an email that’s directed to you and also you can tell that they’ve done their homework and know something about you.

Ø     Plan results.  Don’t waste your time. Know who you want to target and why you feel it’s a good match.

Ø     Keep organized in your pitching so it’s easy to locate those who work with your products/services, etc.  You don’t want to constantly be looking for email addresses/contacts, etc.  Your database is true gold so take good care of it.

Ø     Think angles & hooks and be ready to tell why your story is not only relevant but newsworthy.

Ø     Watch the news constantly, what relates.  It’s amazing in PR how every week something else tops the news.  It just shows the potential to getting your product or services out there connected to a news event.

Ø     Make sure to give reporters something they don’t already have. You can report on a story that’s in the news now, but don’t just reiterate what’s been said before over and over again.  What do you have that’s new and can add more to the story?  Again goes back to the angle, what angle do you have that’s new and informative.

Ø     When pitching, lead with that pitch. It’s your most important point and the reason they need to hear what you have to say. Too many make the mistake of taking too long to get to the main point.

Ø     Visualize your pitch and be able to visualize your story as well.  When you get the opportunity to talk to journalist, you can even say, “I can see an interview with  (person) and we would discuss (topic).

Ø     Provide complete stories.  Often times you can have other experts that can help your story making their job so much easier. For example, I once was on a segment for CBS4 News and they were interviewing me on being a virtual assistant and how that can be a great idea for those unemployed.  They wanted to also interview a company that was utilizing a virtual assistant.  BAMM, I was able to use one of my local clients and bingo, we had an awesome story.

Ø     Also, think trends in business.  This is so ever changing, but exciting.

Ø     Be aware of the PR Calendar and when to submit news.  Magazine times are different than newspaper times.  You need to plan ahead when to submit.

Ø     Pitch human-interest stories. What inspires those in your community?  What have you done that helps those in your community?

Ø     If you are pitching on a problem that’s current, don’t only mention the problem, pitch the solution too.  For example, unemployment is at an all time high, start a business to succeed.

Ø     Be aware when a topic has reached its due date.  You know when it’s just been in the news so much that no one can bear to hear it again.  It’s time to change it up.

Ø     Be honest and truthful.  Often times when a reporter asks additional background questions it can be easy to just say “yes, to questions that are maybe not 100% truthful.  It’s okay to let them know the truth.  Try, “Well I’ve never done that actually before, but I have done …  and emphasize a related strength.”

THE ART OF PITCHING

Ø     Know the media outlets you want to pitch dependent on what and who you are pitching (is your target audience moms, CEO’s, baby boomers.  That makes a big difference.)

Ø     Decide what methods will give you the best results.  Some pitches are made for radio, other newspapers, etc.

Ø     Make sure that the magazine, radio, TV, etc. you are pitching to would be interested in your topic.  Why waste both of your time by submitting a sports topic to a business website.

Ø     If you are pitching for a radio segment, provide some insights on what you could discuss as well as your bio.

Ø     When pitching, don’t just say go to my blog or website and see for yourself.  Take the time to write why you are a good fit.

Ø     Think outside the box. Whatever makes you unique in your business can help to make you unique in your pitch as well

Ø     Know how to pitch that particular person.  Do they want emails sent to them, a form filled out on their site, comments to their blog, etc.  When you pitch the right way, you better your chances of success. .

Ø     When pitching via emails write a brief introduction.  Just a sentence or two that tells why the story you are submitting is news to them and worth reading further.  Also, tell why you are the person who should be reporting on this.

Ø     Subject line counts BIG Time!  Don’t just rehash the title.  Provide something that grabs their interest.

Ø     Never send an attachment unless requested to.

Ø     NEVER EVER do multiple email to numerous reporters so they can see it!  (CC everyone.  YIKES!!! It scares me even thinking about it.)

Ø     When you do get mentioned in a publication, make sure you follow-up and thank them.

WHO TO PITCH TO

Ø     Send your press to reporters who regularly write on your industry.  Be sure to build your credibility, show your qualifications and provide great insight into that topic.

Ø     You can find reporters by Google Alerts, reading newspapers, magazines, etc.

Ø     Set up Twitter searches and utilize Twitter.  Media is absolutely utilizing social networking today.  Follow them on Twitter.  Join their Facebook Page.  Go to PR Twitter Chats.  (Look for PR related hastags to find them.)

Ø     Find out if the reporter you are interested in targeting has a blog. Familiarize yourself with that blog. Add comments, building relationship. I agree with you.  I love your “specific comment. Would like to see more …

Ø     You can purchase media lists.  But however you get your lists, keep it current and updated and treat it like GOLD.  (These gold in them there lists.)

SIGN UP FOR THESE TO FIND JOURNALISTS LOOKING FOR EXPERTS

Ø     Haro –  HelpaReporter.com

Ø     http://www.reporterconnection.com/

Ø     www.pitchengine.com

Ø     www.pitchrate.com

Ø     http://wwwRadioGuestList.com

Ø     Other sites I use to find where to submit PR – www.mediabistro.com, www.newslink.org, www.pitchengine.com

Thank you for signing-up for the Publicity VA Summer Series, please click the link below to download the document.

Please feel free to save it to your hard drive and/or print it off for your future use.

Publicity VA Summer Success Series –final

Thank you,

Diana Ennen

This post is password protected. To view it please enter your password below:

Password: