Omaha, Nebraska, (November, 2013) December 2nd kicks off the 12 Days of Christmas celebration for small businesses everywhere with the launch of the 12 Days of Christmas – The Great Holiday Networking Extravaganza. This event is hosted by Jill Hart, founder of Christian Work at Home Ministries, (CWAHM.com) and Diana Ennen President of Virtual Word Publishing, (VirtualWordPublishing.com), co-authors of So You Want to be a Work-at-Home Mom: A Christian’s Guide to Starting a Home-Based Business.
If you have been diligently trying to build your brand and client base, you know how tough it can be to market and grow without a solid marketing plan. While you may have thought as soon as your website went live and you handed out business cards that clients would be rolling in, you soon discovered there was more to it than that.
You may be an expert in your field, but unless you get out there and market, most won’t know about you. That’s where a PR coach can help. A PR Coach has been trained to help your business grow, get your name out there, and build your client base. Following are just a few things a PR Coach can do. Continue reading
I am going to start a series of tips on “do it yourself publicity.” Hope you find them beneficial. Today’s tip is on utilizing Google Adwords to find keywords to use. If you have additional recommendations. I’d love to hear them. Thanks! Diana
Are you finally ready to start seeing results from your marketing efforts? Marketing your business can be challenging and there always seems to be something else that you need to know in order to succeed. The good news is that with continuing doing easy steps it can be done.
Today we will talk about doing more with Google Adwords.
We all know the importance of finding the right keywords, but do you know exactly how far you can go with them? For example, say you have a Google Adword Campaign. With the campaign it tells you how much each of your keywords cost to get front-page status. Now in your Google Keyword campaign you want to find the best keyword at the right price with the right ad to keep your adword campaign within budget. However, you can take it to the next level by seeing which of these keywords cost more. You’re your keywords are generally seventy-five cents to a dollar. But you see several keywords that cost $15.00 to use. Now if your budget allows you could use that highly sought-after keyword, but what else you can do is to take that keyword and write an article on it (with that keyword in the title), use it on blog titles and postings, etc. This allows you to get “organic traffic.”
I will also often use the same keywords in the title of my article as I do in my Google Adword campaign. So say someone sees my article, they might also look over and see my ad as well. Then they think, wow this person has it together!! Let’s work with her.
Tell us your Google tips! Love to hear them.
We realize everyone is busy so we’re going to make it a brief 30-minute chat where we can address one or two issues you have on your mind. We can then keep additional discussions going on through social media or over on our blog.
Sign up now http://www.va-theseries.com/virtual-assistant-series-chat/ and don’t forget to mark your calendar!
Join me this Tuesday, July 16th when I join my friend Cena Block to discuss all things PR on Word of Mom Radio. Please join in this Tuesday at 1:00 P.M. EST –
Here’s a little of what we will discuss:
Press releases, pitches, creating a media kit can all seem to be too much. But it doesn’t have to be. Join us as we discuss ways to master your marketing and get more out of all you do. No more spinning your wheels and not getting the results you deserve. We show you secrets to writing an effective press release and how to get the most results from your press release marketing campaigns. Also, we will discuss why you need a media kit and what to include in your media kit, and so much more. Learn how easy it is to write quality material that peaks engagement and gets people talking and sharing your content.
The second half we will go over article marketing. You’ll leave with a “Yes you can” attitude knowing just how easy it to so master article marketing and the amazing results you will get when you do. From finding out how to effectively utilize SEO to get your targeted audience to find and read your articles to what to write and finding the best places to submit, you will see why you need to add article marketing to your PR plan and feel confident you can do it. You can get the results you envision when you know how to do it right and we will show you just that.
How to Avoid Desperation Marketing – How to Get Clients Now
Have you ever done this? Looked at the bank account, looked at the bills, looked at your upcoming schedule and then just went into a major panic? What are you doing to do? The bills are coming in, the clients are heading out, and you are stuck right dab in the middle with what seems like no solution in sight? The last few months might have been great, but now, for some reason times are tough and the clients just don’t see to be there. What next?
Believe me, many think they are alone in this scenario, but they aren’t. At one time or another I bet most businesses have faced this dilemma— Lack of Clients, which quickly lead to Desperation Marketing. They desperately needed to get clients. ASAP. Pronto. FAST! But can they?
So what is desperation marketing? It’s marketing when you are so desperate for clients that you work at Superman Speed and throw everything you have out there, with no general direction. The worst part is clients and potential clients can feel this, and it backfires, often having them lose confidence in your professionalism and services. These tips should help.
The cure for Desperation marketing – And Ways to Get Clients Now
Plan your marketing. When you are desperate (oh how I so don’t like that word), often times the fight or flights scenario comes into play. You sit in front of your computer screen frozen. What can you do? The desperate twinge in your stomach tells you that no matter what you do you have to do it fast. Now instead of going out there and manically tweeting, and sending out terribly written content to make your presence known, come up with a plan. Create a simple marketing plan that will help you secure the right clients, at the right pay, for the right reasons. Now I’m not saying to spend weeks on this plan (remember you do need that $$$). But do write down exactly who you want to target and what services you want to provide. Believe me it just feels better writing it down.
Get to Work – Get Marketing – In your plan include how you can best get those clients. Review first, how did you get your other clients? Definitely do more of those things. What you will often discover is that you have quit doing those things and that is what has happened to lead you to where you are today. Get crack’n again! We recommend you do the following:
- Write more articles to show your expertise (this is an example);
- Host a teleseminar;
- Get active on your social networks with great valuable tips and mention that special you are having);
- Consider a paid Facebook ad or promotions or a Google ad (with the right keywords of course);
- Network online and offline and anything else you think can make it happen.
- And anything else you feel would get you front and center in front of your ideal client.
Now what’s important here is that even after you get those clients to get you out of your crunch, you continue to do these steps so you don’t get back here again.
Review Your Pricing. Now don’t go lowering your rates, but can you offer these services to those potential clients at a special rate just to jumpstart your efforts. Review your rate structure and see if there might be ways to do that. Remember you don’t want to come off as desperate; you want to come off as “Hey, let’s work together and I have this great special going on now.”
Connect with Your Current Clients, Potential Clients, Associates, and More – Now is a perfect time to connect with them and tell them about this fabulous special you have. And yes, it’s okay to mention that you are looking for new clients. What happens here is many aren’t aware that you need the work and once they are, they might have the perfect connections.
Get Your Head in the Game – It might not seem like it, but your mindset plays a big part in getting and keeping your clients. Clients can feel fear as much as they can feel confidence. You always need to portray that confidence to them.
Set Realistic Goals – It’s important to get down in writing what you hope to accomplish and be honest here. You probably won’t be able to find 10 clients by noon, but can you find two clients by the end of the week. YES! That’s doable. Write it down and do all you can to make it happen.
Hire Help – What? Didn’t you hear me? I’m desperate. That might be true, but it also might be time to hire someone to review what you are doing and give you some recommendations. Perhaps your marketing isn’t working, because you are doing it wrong and with a little tweak or two, you can turn it all around. Perhaps you are doing it right, but just not connecting in the right places. That’s why hiring a PR pro or a PR Coach can often get you on the right track.
We know it’s no fun to have that stress of needing to make money NOW, but hopefully these tips will help you turn it around. And remember if you ever need help, we are here.
Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com offering PR and marketing services. Contact her at Diana@virtualwordpublishing.com or @dianaennen for a free PR Informational Package.
** Love to hear your thoughts on this! What do you do when you need clients NOW!
Margate, FL (April, 2013) Getting publicity for your business can be challenging? Between writing press releases, article marketing, social media and more, it all seems too much. But it doesn’t have to be. Wouldn’t you love to know how to do your own PR or be able to make better decisions with working with a publicist or your publicity virtual assistant? Well now you can. Introducing the PR Success Series – www.prsuccessseries.com. All you need to know to get more out of all your marketing efforts.
The PR Success series is intended to help entrepreneurs, authors, speakers, coaches and more master their PR. Presented by Diana Ennen, President of Virtual Word Publishing, a PR and Marketing firm for over 27 years, it will take you step by step into PR methods that work. Insider secrets will be revealed on how to write effective articles and press releases, best ways to pitch the media, how to go full circle in your PR efforts to get the most from all you do, mastering social media and more. The classes will be held weekly starting May 23rd and all classes are recorded so you can download and listen at your convenience.
Ennen walks the walk and talks the talk getting her and her clients in major media that have resulted in not only getting one of her clients #1 status on iBookstore, but major media mentions including USA Today, Woman’s World, Fox News, CNN Radio, Reader’s Digest, Entrepreneur, Forbes, and so many more.
A breakdown of the classes are as follows: Session #1 – You need a marketing plan; Session #2 – Discover the secrets to writing press releases and articles; Session #3 – Pitching the Media; Session #4 – Social Media Magic, Session #5 – PR Secrets
Ennen states, “I am thrilled to be offering this class again. No matter if you want to do your own PR or if you want to just be able to understand the PR process, these classes will help. Also, I know many virtual assistants who want to specialize in publicity and this is exactly the tools you need to be able to do that.
The Publicity Success Series got rave reviews when it was offered previously. In fact Ruth Martin stated, “I was really impressed with the Publicity VA Course and Diana’s great help and knowledge. Hearing her firsthand success stories and learning from her experiences shaves so much time off the learning curve, it’s like having your very own coach guiding you through the hurdles towards the ultimate goal. I’d highly recommend this publicity course to anyone wanting to broaden their publicity efforts on the Internet or offline.”
If you need help with your PR campaigns and want to write a killer press release, article, blog, etc., then sign up now at http://www.prsuccessseries.com. Early bird rates apply. For more information contact or media interviews contact Ennen at firstname.lastname@example.org.
Special for those that stop by my blog … $99.00 — but you must email me at email@example.com by May 6th to recieve. Can’t wait to see you there. Also, discounts for teams/
10 Tips to Take the Ugh Out of Business Networking
What are your first thoughts when you hear the word networking? We know some of you are probably thinking, “Ugh, I hate to do that!” Right? All that work meeting new people. Forget about it. Or perhaps you’re thinking “Networking is too much like marketing and I’m not good at marketing. Never works, so why do it?”
It’s easy to be apprehensive or even downright anxious about networking if you haven’t had much success at it. But perhaps your lack of success comes from a lack of understanding just how important and beneficial it is. That coupled with a lack of good technique can prevent you from seeing good results. And, you won’t see how easy it can be when done properly. Many just give up instead of making it part of their marketing message.
Networking allows you to let potential clients know who you are and that you have a business that’s ready to help them solve their problems and quite possibly increase their revenue. Plus, making your name familiar to prospective customers is a great way to stay connected. People are more willing to work with a new service if they have heard about you or have had the opportunity to meet you. It helps them to gain the confidence that you can help their business. And finally, for those who work at home, it offers the camaraderie they often miss by not being in a workplace atmosphere. This is especially true when you network regularly at the same places so others become familiar with you and look forward to seeing you.
Like many things, networking can come in many forms. You can network by joining some of the more relevant business groups in your community and even offering to be a speaker at some of their events. You can attend seminars, tradeshows and expos. But what is even more important to where you network is how you network. It really works when it’s done right and we hope to help you see that.
Here are some tips to make your networking experience better:
1. Know the dress code and dress professionally. You don’t want to be over dressed nor do you want to be too relaxed. Simply ask or look at photos of recent events they have hosted to get a feel for it. Past event photos are often featured on their social media pages or website.
2. Make sure you are comfortable. Shoes that hurt your feet or shoes that tend to slip off regularly don’t create a positive appearance. Also, you want to look natural and when you look in obvious pain that sends the wrong message. You don’t want to look like you only dress for these networking events, but that you are professional day in and day out, even if you do normally wear jeans and a tee to work.
3. Make new contacts. Try not to spend all the time with the people you already know. Many people don’t enjoy networking events because of the “cliques” where the same people talk to the same people and it’s hard to break in. Do your best to mingle and truly connect with everyone.
4. Welcome the new attendees. They will long remember you for making them feel comfortable at their first event. And, you can sometimes use your “old contacts” to help you with this. For example, when a new person stops by your group you can introduce yourself and then say, “Oh, have you met…,” and then introduce your friend as well. This can be a great icebreaker for everyone.
5. Always have your short elevator speech prepared. The more prepared you are the more confidently you can introduce your services. Know the audience in advance so you can customize your speech to that group. Also, have business cards handy, as well as a pen.
6. Be a good listener. People can tell when you aren’t interested in their conversation. If you want their business, you should be interested. Pay attention to what is being said as if there were going to be a test later, because there just might be when asked if you recall something that was said just a bit ago.
7. Remember to make eye contact. You likely know how it feels when you’re talking to someone at an event and their eyes keep wondering over your shoulder to scan the crowd. It makes you feel like they have absolutely no interest in you and what you’re saying. Do your scanning of the crowd before you engage in talk with someone. Seek out who you’re going to talk to and keep them engaged with interesting conversation—don’t make it all about you.
8. Collect as many business cards as possible. Be sure to make any special notes on the back of a contact’s card that will help you remember them and why you need to make contact later.
9. Send a thank-you note. Immediately following the networking event, send a thank-you note to all those you spoke with to let them know it was nice meeting them. You can design your own to make it a little more personal. Make sure you sign your own name; don’t have it typed. While handwritten is better, email is acceptable. Just do it!
10. Follow-up immediately with hot prospects. If you made contact with the right people you will have identified some hot prospects. Armed with the notes you took on the back of their business card, make contact and let them know how you can benefit their company. Be sure to get a commitment for a next course of action.
Being prepared, looking professional at all times, and having the confidence that you are an expert at what you do will help to take the “Ugh” of out networking. And remember, the more you network the better you get at it. The more you enjoy it, the more results you will see.
Diana Ennen and Kelly Poelker are the co-authors of numerous books including Virtual Assistant – The Series: Become a Highly Successful, Sought After VA. Stop by for information on starting your own VA business http://www.vatheseries.com. Follow them on facebook at https://www.facebook.com/becomeava. Article is free to be reprinted as long as bio remains.
This is a great event. I highly recommend it. I’m thrilled to be presenting in April.
Authors: Learn How to Sell More Books Using Social Media with Social Media KISS Webinar Series
San Diego, CA (February, 2013). Authors, do you need to learn the basics from social media and how to get the most out of it? Do you get caught up in the minutia of social media, but never seem to get anywhere with it?
Then join Christine Buffaloe of Serenity Virtual Assistant Services as she launches her new, live 10 week webinar series for authors called “Social Media KISS (Keep It Simple & Serene) for Authors.” The series will feature presentations by social media and author marketing experts. It will walk authors through all the steps they need to take to be more successful with their social media and marketing campaigns, which will result in not only more book sales, but also more exposure as the expert in their industries.
Buffaloe will kick off the 10-week series with a one-hour webinar on Thursday, February 28 at 4pm ET, discussing Facebook profile basics for authors, including secrets of a successful profile on Facebook.
Each week the one-hour webinar will address the basics of social media sites, such as Facebook, LinkedIn, Twitter and Pinterest. Guest presenters include publicity expert, Joan Stewart and author marketing expert, Penny Sansieveri .
Buffaloe has had extensive experience creating successful Facebook pages for authors, such as Martine Ehrenclou author of The Take Charge Patient and Critical Conditions, and Michelle Cromer, author of Where Am I Going. Other clients include, Joan Stewart, aka, The Publicity Hound, Patsi Krakoff, The Blog Squad, Kathleen Hanagan, Dr. Debra Condren, Joyce Dillon, to name a few.
Executive virtual assistant, Christine Buffaloe has provided virtual and personal assistance specializing in Social Media training and consulting and internet marketing. Christine has been a featured guest on webinars and in Entreprenuer.com
You can register for the entire webinar series or select the ones you are most interested in at http://serenityva.com/social-media-kiss-keep-it-simple-serene-for-authors.
For media interviews contact Buffaloe at Chris@Serenityva.com or call her at 619-955-5772.
Check out our latest video on 5 Common Mistakes Virtual Assistants Make in Doing PR.
Also, isn’t this the greatest way to do an article. You can take your article and have it made into a video. Amazing! If you are interested, contact Andrea Kali – www.amazingsalesvideos.com. This is the new way to do article marketing. Enjoy!