Entrepreneur Tip – How to Kill the Competition

Entrepreneur Tip – How to Kill the Competition

Oh boy oh boy.  There just appears to be more and more of them out there.  You know what I’m talking about .. more of those … your competition.  Those that are doing the same thing as you are. Those that offer similar services and from the looks of it, they are way more successful than you. What can you do?

Yes, it can be intimidating but it doesn’t have to be.  You should embrace your completion and in doing so, you always come out on top.  Here are some ways to do just that.

How to kill the competition

  • Be the best.  I could almost stop right now as that’s the main thing.  By being the best and always offering exceptional service going over and above for your clients, you become the go to person in your industry.  Your clients will reward you with more work and definitely more referrals and most importantly when someone asks who can help with those tasks, you’re the name that first comes to mind.  The competition doesn’t stand a chance to get in on your territory.
  • Let others know that you are the best.  Being the best is one thing, but if only you and your cat know, it’s not going to help.  You need to get out there and market.  Think how you feel when you see a competitor showing up on your google alerts. Well instead of being jealous, you should be out there also marketing so you too show up there. Also, be active online.  Potential clients are out there on social media, watching what you do, so be sure to get recognized.
  • Develop your own style.  Sounds simple, but find what works for you and continue to do more of that.  Don’t change how you are doing things simply because it looks like that’s how THEY are doing it.  Be true to yourself and your skills and you’ll always come out on top.
  • Continue to grow. No matter how fabulous you are, it truly does help to continue to grow your skills and learn more.  Things are constantly changing and when you can stay on top of it, you win.
  • Work with your competition.  Say what????  Yes, you heard that right.  Build bonds with your competition. Often times you will discover that your competition truly isn’t your competition at all, but more of another business, offering similar services, who would love to connect. Work on building real relationships with them.  What you don’t want to do is go to them and say, “Hey I do the same thing.  Send me work!” YIKES.  Instead say, “Hey, I’m (insert name!).  I’ve heard a lot about you and it seems we offer similar services.  I’d love to know more about you and what we can do together.”

See how easy it is to kill your competition and hopefully these tips help. Love your thoughts as well. Post away!

Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com and co-author of So You Want To Be a Work-At-Home Mom: and VA the Series: Become a Highly Successful Sought After Virtual Assistant. Email her for her free PR Informational Package at Diana@virtualwordpublishing.com.  Posting is free to be reprinted as long as this bio remains.

Business Success Tips – Six Summertime Survival Tips For Work-at-Home Moms

Summer is one of the most difficult seasons for entrepreneur moms. Juggling work with kids who need extra attention and outside playtime can make for some stressful days. You want to have fun, but you also know that the demands of business require your attention. Here are a few tips that will help you get through the summer and stay sane in the process.

1. Look For Ways To Add Passive Income. Spend the time to create that ebook or program that runs without you. Another way to create passive income is to get more involved in affiliate programs. Find programs that fit your audience and then offer these great products to them. They’ll thank you for it and you’ll make a little extra cash.

2. Enjoy Your Freedom. In this day and age you can work almost anywhere. So, this summer don’t stay inside – hit the park and bring your laptop. Head to the beach and write or proof documents there. Be sure to keep a running list of documents that you’ll need access to or take advantage of an online document service such as Google Docs so that your files can be reached from wherever you are.

3. Keep Marketing. The summertime can make you want to kick your feet up and relax, but don’t get lazy – and don’t believe the hype. Yes, it can be slower in the summer, but it doesn’t have to be. You can be out there marketing and growing your business while others lose ground.

4. Prepare for Summer Storms. Make sure you have back-ups of everything. Consider an online back-up system such as Carbonite or Mozy in addition to flash drives. If you live in a state that is prone to storms (such as Florida), consider a generator in case you are without power. Make sure you print out important contact information such as client information, passwords, etc.

5. Balance Your Schedule And Rely On Your To-do List. Prioritize the work that needs to be done. Keep in mind as many work-at-home moms, your kids will be around more and even if they are older kids, this can difficult and you can lose your focus. But proper planning can help. So, start the summer off right by scheduling out your days – allowing some flexibility – and getting things done.

6. Treat Yourself To Training. Summer is a great time to get the jump on extra training or attending networking events to grow your business. Since many businesses do slow down in the summer, many offer incentives and discounts. Find a program that fits your budget and schedule and go for it!

These tips will help you enjoy your summer and get things done.

Jill Hart and Diana Ennen are the co-authors of So You Want To Be a Work-at-Home Mom. Jill is the founder of Christian Work at Home Moms www.CWAHM.com and loves to help women find success from home. Diana Ennen is the President of Virtual Word Publishing, www.virtualwordpublishing.com. Diana has worked from home for over 25 years and is passionate about PR, Publicity and Marketing & helping others start their own virtual assistant business. Article is free to be reprinted as long as bio remains.

Getting the Most out of Your Tradeshow, Exhibits, Etc.

This week I exhibited at a two-day event in Margate. It was the Margate business street festival. And it was awesome! I met so many great businesses and got the opportunity to connect with my local businesses. I do highly recommend doing this. Thought you might enjoy these tips I put together to help with your next event.

offline marketing to grow businessGetting the Most out of Your Tradeshow, Exhibits, Etc.

Have Something They Can take Home – Often times as you are talking there can be a lot of background noise and you can’t get your message across as much as you want. Therefore, have a folder or additional material they can take with them to read later.

Have Something Available to Collect their Information – It’s so important to try and get their information so you can contact them. Consider a bowl for business cards and have a contest (i.e., winner gets a free book), as well as a sign up sheet for their emails, etc.

Talk to the Other Exhibitors, but Don’t Push – You can do some excellent networking and in fact some of my best leads came from the other exhibitors, so get out there and chat. However, don’t push too much.

Think Visuals – The layout of your booth speaks volumes. I had a banner made from VistaPrints which rocked. (And it was free), I also had a stand-up board so I could present my books and write a message. My table was visually appealing. I tried to make sure that the table didn’t appear crowded, but that they could receive what I was trying to say.

Have your Soundbytes – So important. Describe what you are selling well and be ready for questions. By being prepared it can quickly get to the point of what you are offering while you still have their interest.

Don’t Oversell – You want to realize that most people are there to have a good time and hopefully find out about your products or services, however, they don’t want to sit through a 20 minute presentation. Save that for when you have more one-on-one time with them.

Have Fun – People take notice when you sit there and are bored, discouraged, etc., and honestly that alone can keep them away from your booth. Yes it can be hot and long hours, but do your best to enjoy it. It’s a break away from the office and truly can be a good time.


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10 Publicity Tips to Market Your Business This Holiday Season & Start the New Year On Top

The holidays are upon us. For most business owners that means an increase in sales – or at least it used to. In today’s frustrating economy, small and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients. So what’s the answer? Think 10? Try these 10 ways to survive and thrive this holiday season.

Top 10 Publicity Ideas to Market Your Business This Holiday Season

1. One great way to boost sales and awareness of your company is to enlist the help of a publicity virtual assistant. These experts specialize in helping you to get more publicity. They can handle everything from writing and sending out press releases to creating entire media campaigns. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs. Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. See, your holiday sales can meet and exceed last year’s sales after all.

2. Do specialized holiday marketing. It’s not too late to take advantage of all that can be done this year to make more sales. Consider having a Black Friday sale or a Cyber Monday sale. Add a contest to your site. Send out postcards and gift certificates.

3. Article & Press Release Writing and Distribution – Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales. Get active and write a press release about your business making a holiday or New Year connection. For example, share how you are giving back during the holidays, any promotions you have, etc.

4. Get speaking — Set up speaking engagements for the New Year. In January businesses go back to all work, no play after the holidays. It’s a perfect time to get out there and connect with businesses and line up speaking engagements. Also, consider a teleseminar series too.

5. Create a Holiday Blog Tour. If you have products or tips for the holidays, connect with other bloggers. Ask if you can provide some holiday tips. Bloggers are busy this time of year too so they will appreciate the added help. And the best news, you get more exposure.

6. Set up a Google Adword Campaigns – More people are online now because of the holidays. And a lot of those people will be checking out the search engines to find Christmas Gifts. It’s a great time to set up a Google Adword campaign and get that added exposure for your business.

7. Reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar.

8. Set up a marketing campaigns designed especially for and around your company or brand. Write down a marketing plan for the year that will focus on brand recognition. Most importantly, make sure your brand represents your company the way it should to your target audience.

9. Update your website. Take a look at your website and see if it is the best that it can be. Pay special attention to your homepage and keywords. Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc. In fact, everything in your site needs to convince a client to work with you. Now ask yourself, does it do that? Is this something I can be proud of? Too often we throw together a website, just to have it done. Remember this can often be a client’s first impression of you. Is it selling you well?

10. Don’t forget your social networking. Even ½ hour a day can make a considerable difference, Remember to build relationships and share more than sell.

The holidays are a great time to make money, even in this economy. If you’d like additional tips stop by SoYouWantToBeaWahm.com today. Also, share with us your tips for the holidays.

Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com/ and Diana Ennen, President of Virtual Word Publishing, http://www.virtualwordpublishing.com/ have teamed up to write So You Want to Be a Work at Home Mom: A Christian’s Guide to Starting a Home-Based Business http://www.soyouwanttobeawahm.com/. Start or expand your business today with their help. Article is free to be reprinted as long as bio remains.

What’s it take to start a business

Questions and Answers from Diana Ennen & Jill Hart —

Hi Jill, I just found your website through my In Touch magazine. I am interested in a stay at home business but have no idea where to get started. It seems a little overwhelming. Can you help me get started?

I  (Jill) can vividly remember that ‘overwhelmed’ feeling when I was trying to figure out what type of business I wanted to start. I knew that I wanted to be my own boss, have lots of flexibility and be home with my kids at the same time…and that’s about all I knew.  Looking back, here’s what we’d suggest you do to get started:

Start with prayer – You may already be seeking God’s wisdom, but if not, we would encourage you to begin steadfastly seeking His wisdom on the matter.

Make a list (or two or three) – Lists can be helpful in a number of ways, especially our favorite – the pros and cons list.  Lists can help you organize your thoughts and think through the many business ideas available to you. We encourage you to make lists to sort through your interests, your skills, and to help you find your passion. These things will determine the business path that you should start down.  Be sure to include what experience you have too.  It’s a combination of skills, experience, passions, ideas that lead to the right business.

Research – We say this alot, but we can really never say it enough: When looking into home-based business opportunities research is KEY.  Spend a great deal of time researching the industry you want to go into.  What’s great is that so many before you who have written how they have succeeded and you are able to use this to start your business.  Look for books, blogs, teleseminars, teleclasses, ebooks, reports, etc.  Follow those in the industry you want to belong on Twitter and Facebook and other social networks.  Knowledge is power and in starting your business it can be priceless.

Starting your business can seem overwhelming, but it’s definitely worth it.


What are your tips for starting a business and staying successful.  I’d love to hear them!  Post away.  Diana Ennen

Work at Home Moms – It’s Summer – What next?

I’ve been working at home since 1985 when my son was born.  20 something years later, summer arrives and that same ole’ panic sets in.  Did it get easier through the years?  You would think I’d answer that yes, but deep down it doesn’t.  With a teenager at home now, a 11 year old and my son staying with us, it’s still a challenge.  Now don’t get me wrong.  I love my kids!  And I love spending time with them.  Probably more than anything.  But it’s the I’m bored!  I want to have my friends over (and in come 15 friends), sleepovers, etc.

So work at home moms, what do you do?  Tell us.  Vent, share, etc.  I’ve discoverer over the years, it’s okay to say, Wow, this is hard. 

Thanks!  Diana Ennen/www.virtualwordpublishing.com