PR Secrets You Need to Know!

facebook - entrepreneur tip - don't change your style - 5-5-2014PR Secrets You Need to Know!                      

• Develop your brand.  It’s important to have a consistent look throughout. Watch in the coming weeks as I do just that with my website, Facebook, Blog, Social Media, newsletter, etc.  It rocks!
• It’s okay to promote yourself online.  Toot your horn a little.  You can do this by congratulating a client when they land a big event.  Ex: “So proud of our client landing…” Or… “So proud of our client’s successful launch.” Just don’t go overboard.  It’s important to be able to show others you are the EXPERT!
• One of the things that I do for clients is to go to those magazines, websites, etc., and find topics for them.  For example, one of my clients wanted to get her business featured in top ranking magazines.  So I went to the top ranking business magazines in her industry and found articles they published in the last month or so to see what interested them. By doing this, I knew what was hot and newsworthy and we were then able to write on those topics.  It worked. (She was featured in Fast Company and had an feature article there.)  By providing article topics that are of interest and timely, you have a better chance of success.
• What is golden is when you then can find tropics that are covered in several media outlets.  When I saw a topic that was not only featured in one magazine, but multiple ones, I knew I was on to something.
• You want to be “the source” to be contacted with your PR.  How you do that is by consistently sending out great materials and building that relationship. Half of what I do is the follow-up once contacted.  I respond promptly.  I provide everything they need.  I also say we are available for additional things so that they know the scope of what we offer, etc.  And finally I encourage them to add us to their list of “sources.”
• Create Cision databases and keep updating them.  I am signed up with, which is expensive, but worth it.  You get the editors at the papers, TV stations, blogs, etc., that count.  There are others as well.  The important thing is to find out how to pitch to the right people.  Those that will run your articles!  (BTW, one of our new services is providing Cision databases.  You develop the pitch and send it out.  We just help you with finding the right folks to send to.)
• Build your list. That’s your property.  No matter what happens on Facebook, Google, etc., that list is safe and secure!  Constantly see how you can improve upon it as well.
• Check your newsletter sign-ins and make sure it’s working.
• Create a Press Page.  You need to let others know what you have accomplished.  One lesson I learned was to create a PDF of your major media mention.  The site can change and if you just link to the site, you often lose your mention.  (Lessons learned the hard way on this one.  My “in the news page” is having to have a complete overhaul, because of this.  OOPS!  Thank goodness I advised my clients to always do this!)
• Once you get your client in the media, you need a plan of action once it hits … (add it to social media, blog about it, add it to your bio and templates for HARO and Profnet, perhaps write a press release on it, etc.)  The reason this is so important is because first you will get more exposure for it as some might not have seen it, but also if the reporter gets more likes and shares, they are going to remember you and come back to you often.  Also, by adding it to your bio and future media, you might secure even more because they see you as “In the news.”
What are some of your favorite PR Tips!  Let’s discuss them on facebook!
Diana Ennen offers PR and Marketing and PR and VA Coaching at  Use these tips in your newsletter, blog, etc., as long as you keep this short bio!

Entrepreneur Tip – How to Kill the Competition

Entrepreneur Tip – How to Kill the Competition

Oh boy oh boy.  There just appears to be more and more of them out there.  You know what I’m talking about .. more of those … your competition.  Those that are doing the same thing as you are. Those that offer similar services and from the looks of it, they are way more successful than you. What can you do?

Yes, it can be intimidating but it doesn’t have to be.  You should embrace your completion and in doing so, you always come out on top.  Here are some ways to do just that.

How to kill the competition

  • Be the best.  I could almost stop right now as that’s the main thing.  By being the best and always offering exceptional service going over and above for your clients, you become the go to person in your industry.  Your clients will reward you with more work and definitely more referrals and most importantly when someone asks who can help with those tasks, you’re the name that first comes to mind.  The competition doesn’t stand a chance to get in on your territory.
  • Let others know that you are the best.  Being the best is one thing, but if only you and your cat know, it’s not going to help.  You need to get out there and market.  Think how you feel when you see a competitor showing up on your google alerts. Well instead of being jealous, you should be out there also marketing so you too show up there. Also, be active online.  Potential clients are out there on social media, watching what you do, so be sure to get recognized.
  • Develop your own style.  Sounds simple, but find what works for you and continue to do more of that.  Don’t change how you are doing things simply because it looks like that’s how THEY are doing it.  Be true to yourself and your skills and you’ll always come out on top.
  • Continue to grow. No matter how fabulous you are, it truly does help to continue to grow your skills and learn more.  Things are constantly changing and when you can stay on top of it, you win.
  • Work with your competition.  Say what????  Yes, you heard that right.  Build bonds with your competition. Often times you will discover that your competition truly isn’t your competition at all, but more of another business, offering similar services, who would love to connect. Work on building real relationships with them.  What you don’t want to do is go to them and say, “Hey I do the same thing.  Send me work!” YIKES.  Instead say, “Hey, I’m (insert name!).  I’ve heard a lot about you and it seems we offer similar services.  I’d love to know more about you and what we can do together.”

See how easy it is to kill your competition and hopefully these tips help. Love your thoughts as well. Post away!

Diana Ennen is the President of Virtual Word Publishing, and co-author of So You Want To Be a Work-At-Home Mom: and VA the Series: Become a Highly Successful Sought After Virtual Assistant. Email her for her free PR Informational Package at  Posting is free to be reprinted as long as this bio remains.

Become a Virtual Assistant – The Perfect Opportunity for Work at Home Moms

Are you sick and tired of the 9-5 grind and working outrageous hours for peanuts? Are you one of the unlucky ones who had their hours cut or lost their job completely due to new health care regulations? If so, it’s time to take your power back. It’s time to become a virtual assistant and use your vast knowledge, skills and experience to become your own boss and finally make the kind of money you deserve.

So what is a virtual assistant and why is this the perfect opportunity for work-at-home moms? A virtual assistant is a highly skilled professional who provides administrative support and other specialized services to businesses, entrepreneurs, executives, sales professionals, and others who have more work to do than time to do it. Virtual assistants partner with clients to help make their businesses and lives run smoother. It’s the perfect opportunity for work-at-home moms because it gives the much needed freedom and flexibility in the career schedule while juggling a busy family life. You work as little or as much as you want, whenever you want. How you establish your business model is completely up to you—you’re the boss!

What does it take to start your own virtual assistant business? Continue reading

Entrepreneur Tip – Balance – I’ve got this, or do I?

Many entrepreneurs struggle with this issue. How can you do it all?  With the challenges of running a successful business and family commitments , it can be a daunting task. But it doesn’t have to be.  Here are a few recommendations to achieve more balance. We hope you find them beneficial.

Balance Tips for Entrepreneurs – Utilize your calendars and to do lists daily – Your calendar and your to do list should be your best friend.  I find that by keeping everything there I feel in more control and feel more empowered when I cross things off the list.  I also realize that I actually can finish all that I have to do when I write it down.  So often when it’s in my head I’m thinking it’s a billion times worse, but by writing it down I get that control. Plus, who doesn’t love checking things off.

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6 Tips For Operating a Successful Virtual Assistant Business

Here is our latest article!  Love your feedback.

6 Tips For Operating a Successful Virtual Assistant Business

Operating a successful virtual assistant business takes a lot of hard work. Done right, your hard work can prove extremely beneficial to build your business on a solid foundation as well as add to your bottom line.  These tips are sure to help.

  • Don’t work for free. More and more new virtual assistants are working for free as interns to get the experience, and hopefully land the client long-term. Continue reading

Join the fun of the 12 Days of Christmas Extravaganza – Great prizes, entrepreneur interviews and more.

12DaysChristmas (4)Omaha, Nebraska, (November, 2013) December 2nd kicks off  the 12 Days of Christmas celebration for small businesses everywhere with the launch of the 12 Days of Christmas – The Great Holiday Networking Extravaganza. This event is hosted by Jill Hart, founder of Christian Work at Home Ministries, ( and Diana Ennen President of Virtual Word Publishing, (,  co-authors of So You Want to be a Work-at-Home Mom: A Christian’s Guide to Starting a Home-Based Business.

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PR Classes Offers Proven Methods to Learn How to Do Your Own Marketing – Classes Starting Soon

Our latest press release on the PR Success Classes starting December 3rd.  Hope you can join us!

PR Classes Offers Proven Methods to Learn How to Do Your Own Marketing – Classes Starting Soon

Margate, FL (November, 2013) Diana Ennen, President of Virtual Word Publishing, a leading PR and marketing firm in business for over 27 years has announced the re-launch of their highly successful online training series, “The Publicity Success Series.” Designed for speakers, coaches, entrepreneurs, virtual assistants, and other professionals this program takes businesses step-by-step into PR methods that work, covering five critical aspects of successful marketing. Ennen provides publicity assistance to clients regularly and these tips are some of the same strategies utilized regularly.

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Entrepreneurs – Small Business Owners – When is it time to hire a PR Coach

If you have been diligently trying to build your brand and client base, you know how tough it can be to market and grow without a solid marketing plan. While you may have thought as soon as your website went live and you handed out business cards that clients would be rolling in, you soon discovered there was more to it than that.

You may be an expert in your field, but unless you get out there and market, most won’t know about you.  That’s where a PR coach can help. A PR Coach has been trained to help your business grow, get your name out there, and build your client base. Following are just a few things a PR Coach can do. Continue reading

Three Tips to Propel in Your Virtual Assistant Business

 Looking for ways to propel your home-based virtual assistant business?  Whether you are just starting out or have a full practice of clients, here are tips to help you get the word out and help you to become the go to virtual assistant for your specialty.

Attend Networking Events

Attend networking events regularly where your target audience might be.  It works!  For example, at a recent event the host and main speaker recommended attendees partner with a virtual assistant to help grow their business. Continue reading