PR Tips
I love PR and hope that through my blog I can help you love it as much as I do! The reason I love it so much is because it gets results. Big results!! If you want to take your business to the next level or get more exposure for an event …. then you need to do an effective publicity campaign.
I will be providing constant tips on my site, but also feel free to email me for one-on-one advice. I’ll give a free 20 minute consult. diana@virtualwordpublishing.com
***
Paid Releases — Are they Worth it?
This week we are going to discuss Paid Press Releases – and if they are worth it. Here’s my thoughts.
Recently eReleases had a special. $259.00 for a 500 word release distributed out. Plus you got two distribution places as opposed to one. One of my clients, decided to give it a go. The results. AWESOME.
What’s great with going with the paid submission sites is that you will have the opportunity to reach others you might not have been able to reach before. Not only did we receive over 200 media hits on ABC stations, FOX stations, local parenting journals, etc., but our local newspapers and TV stations picked it up.
This allowed us to get on the top pages of Google with our keywords and a ton of exposure.
Also, best yet, we had a major site contact us for a review copy of the book. That alone is enough to warrant a huge success. What’s good with these is when you are pitching to sites and reporters, you are asking them for something. When they come to you, they are already interested. The release has peaked their interest and they want additional information.
And, once we got all this media coverage, then we get to take advantage of our social bookmarketing and social networking efforts and spread the word even more.
Here’s one of the pick-ups. This is a local FOX station.
http://www.wflx.com/Global/story.asp?S=14268928
This is just one example. And I have so many others. So bottom line, whenever you can go with a paid submission – it’s so worth it.
Love to hear your comments and thoughts.
****
Diana Ennen was quoted in a recent study on the topic hosted by Handle Your Own PR, the question was:
“Do Free Press Release Posting Services Work? 
“We send out a lot of press releases. I personally am a huge advocate of doing both. They each have their own benefit. The free ones tend to get my keywords in better and show up on Google’s front pages, but the paid ones tend to get the attention of major media better. I absolutely love the results I get with eReleases. That is perhaps my best paid service. Oftentimes I can have as many as 200 major media places pick it up including Forbes, BusinessWeek, tons of Business Journals, TV stations, newspapers, etc. Not only do we get the pick-ups, but we get the results. It’s well worth it. It’s more expensive, but pays for itself.” ~Diana Ennen, Virtual Word Publishing
*****
Paid
First, here’s my listing of free press release places and a few paid ones to submit your press releases. Please comment and add yours too!
www.webwire.com (paid)
www.bignews.biz (love this site. Also, check out his blog).
http://express-press-release.net
www.pressabout.com/index.php/submit-press-release
www.clickpress.com/cgi-bin/releases/add.cgi
www.pressbox.co.uk/cgi-bin/links/add.cgi
http://express-press-release.net/submit-press-release.php
http://i-newswire.com/submit_free.php
www.prnewswire.com (paid)
https://secure.dataovation.com/prweb/login.php
News Blaster
Free Press Index
PR Compass
PR Window
Press Release Circulation
Widespread PR
Local News.biz
www.businessleadermedia.com/pressreleases.aspx
www.ap.org/pages/contact/contact_pr.html
www.businessleadermedia.com/submit-story.aspx
www.free-press-release-center.info
www.businessleadermedia.com/pressreleases.aspx
www.ap.org/pages/contact/contact_pr.html
www.bizjournals.com/aboutus/help.html
www.businessleadermedia.com/submit-story.aspx
www.free-press-release-center.info
Please comment if you have more places to submit free press releases or even paid ones. If you find this beneficial, please tell a friend.
