PR Tips from our Press Release Writing Call

During the free press release writing call last week I asked if people would tweak a tip they got. Here are a few of them.


My tip is regarding coming up with the title for the PR – I skip writing the title all together until I’ve written the release. Then, I can look at the direction the release actually took, and using the keywords, go back and come up with a better title than if I do that first. It saves me a little time, since the beginning title is rarely ever the one I end up with.

My other tip is to have a great PR coach backing you up! — Marilyn Stafford,

For less procrastination & more consistency, create a standard press release template, plus a press release ideas folder!
Keep your press releases short & sweet, between 350-600 (preferably 400-425) words…and make EVERY word count!

Martina Srblin, Money Coach & Creator of the “10 Steps to Business Stardom” System,

As the owner of an online store that sells skin care products, I wasn’t entirely sure how to incorporate press releases into my website, nor was I sure how I would even begin one. So I listened in on Diana Ennen’s Press Release Writing 101 Class. What I came away with was two pages of notes, and the confidence to put my writing skills to work to give exposure to my business.

A few tips I learned:
keywords are vital: you get returns in the form of Google searches and the best title is catchy and incorporate your keyword(s)
don’t forget the call to action paragraph your press release can go into your media kit make your media kit in a Q & A format.
Now I have several ideas to work into a pitch – I’ll bet my community would like to find out if a family can make it on a mom’s online side business when Dad gets laid off from HP (we’ve got a story there), or how a local family can get their 8 children involved in a family business, or how a local mom turns a summer of selling at the local farmer’s market into an online business, or how a home business takes off when they find the secret to blog advertising… I get it now, Diana! Thanks!

Renee Harris
MadeOn Hard Lotion


For your PR, use holidays to tie in with your product or service to have a newsworthy event. – Megan Barber


Use holidays to tie in your product or service to create a newsworthy event for your PR

Don’t be a 1 pitch hitter! You want to be writing a PR once a month

Keep your PR energized, not flowery (stay away from advertising)

– Stephanie Fish,


Great tips from today’s press release call! My fave-the importance of having keywords in 1st 4 words of your title. Sharon Towsley –


You have a boatload of energy and great ideas…thank you for today’s session!


Effective publicity requires that you:
Articulate the value of what you offer, i.e. why does your product/service matter? What does it change, transform, solve?

Jane O. Smith, Maryland

The tip: Create a file folder on your computer to store press releases and write ideas as they pop up! (I liked this one)! **I have random ideas that pop up all the time** So great!

Sharon Mobley

Awesome tips! BTW, sign up now for the PR Success Series. It starts this Wednesday.