PR and Marketing Firm, Virtual Word Publishing Rebrands Adding VIP Days, PR Packages and More

Here’s our latest press release about our rebranding.  Love your thoughts!

PR and Marketing Firm, Virtual Word Publishing Rebrands Adding VIP Days, PR Packages and More

MARGATE, FL (May 2014):  Virtual Word Publishing, www.virtualwordpublishing.com has rebranded and is back better than ever.  In business since 1985 and offering PR and marketing services and PR Coaching and Classes to authors, speakers, entrepreneurs, coaches and more, Diana Ennen, President of Virtual Word Publishing has been working on the rebranding process for over a year.

Ennen knows the right branding and marketing draws business in, rather than wastes countless hours chasing business down, and has been specializing in just that for clients, getting the right people to notice.  Through years of perfecting PR and marketing, Virtual Word Publishing has become the one-stop shop for those wanting to grow their business and get more sales and specializes in book marketing and getting media attention.  Ennen is also the author of several books including the best-selling Virtual Assistant the Series: Become a Highly Successful, Sought After VA.

One of the newest additions to go along with the rebranding has been the addition of PR and Virtual Assistant packages. A long time in coming for Ennen and often requested from clients and potential clients, Ennen is pleased to now offer new programs and many of her PR services and coaching programs are now packaged together.

Ennen is especially proud of these new programs including:

  • PR and Marketing Packages – Book marketing, pitching the media,   press release or article marketing campaigns, editing and proofing, social  media, etc., are just a few of the new PR packages.
  • VIP Days – Virtual days working one-on-one with Ennen where  businesses can either plan out an entire media campaign, write those press releases and articles, create pitches and secure databases to pitch to or grow their business by working together on what needs to be done.
  • Coaching – Now introducing six-month programs in addition to monthly  plans.  It takes time to grow a  business and nothing can help more than working side by side with a coach who knows exactly what is needed. Ennen is also opening this up for Virtual Assistant teams or Corporations as well.

The new branding of the website was done by the extraordinarily talented web designer, Nancy Seeger of Arts Assistance.  The key to an effective rebranding and new web design is when the web designer is able to capture the vision of the site and make that vision come to life, while adding in all the necessary website components including being mobile friendly.   Another key factor is designing the site to match the audience (target audience design) so when potential clients come to the site, they immediately feel at home.  Seeger did just that and so much more.

Ennen states, “I am so proud of the work I have done with clients in the past: getting them national media attention, growing their business, and more, but I’m so looking forward to the upcoming year and new programs.  Our focus remains the same—helping those grow their business, but we have perfected our methods to have even more success.”

Stop by http://www.virtualwordpublishing.com and let’s see how we can work together.  Also, be sure to sign up for Ennen’s PR tips and not only get our PR informational package, but PR tips regularly. For media interviews contact Ennen at diana@virtualwordpublishing.com

About:  Virtual Word Publishing has been in business since 1985 and specializes in PR and marketing and PR and Virtual Assistant Coaching and Classes.

A Quick Word about Virtual Word Publishing

Just wanted to take a few moments to share a little about Virtual Word Publishing with you and let you know about the different services we offer for your publishing and marketing needs! Contact me at Diana@VirtualWordPublishing.com today to get started tackling YOUR PR needs right away!

So You Want to Start a Business – Six Steps to Help You Succeed

When starting a business the first step is easy. Before we do anything else we must simply decide to begin. Every decision following that one tends to be more difficult. However, we have a few tips to help get your started down the path to starting your dream business.

1. Choose the right business.
If you know you want to start a business, but aren’t sure what business is a good fit for you, don’t lose heart. Take stock of what types of things you love to do, skills that you bring to table and things you would do in life even when you aren’t paid (volunteer work, for example).  Make a list using all of these things and then look for a theme running through them all.  If you can find the theme, chances are you’re on the right path to fin ding a business that’s a good fit for you.

2. Set a timeline.
Once you’ve made a decision as to what business you’ll start, you need to start setting goals. Begin with the end – pick a date for when you’d like to be up and running. Then make a list of what needs to be done to make that happen and set goal dates for each item on the list.

3. Get a plan.
A business plan may sound like a whole lot of work for minimal rewards, but in actuality it will save you a good deal of time and effort later. Putting a plan together helps you keep focused and allows you to cut out things that aren’t a fit for where you’re headed. Search online for business plan examples and ideas and create one unique to you.

4. Get help.
None of us is a one-woman show. We may run our businesses on our own, yet all of us have people that mentor us (either formally or informally), people that we can turn to with questions. Make a list of people you can call on for different areas of expertise. Having these people in your rolodex now will save you stress when trouble comes – and it will eventually.

5. Outsource
One thing new business owners often make a mistake doing is trying to do everything themselves. Yes, it may cost to bring in help, but even a few hours a week can make a huge difference in the time you will have as a business owner to do the actual business of growing your business. There are other possibilities, too, such as swapping and bartering for Virtual Assistant services. Be creative and don’t be afraid to ask for help.

6. Make it happen.
Once you have a plan in place, you must take the plunge. Dreaming, planning and list-making are all great things, but without action nothing will come of them. What needs to be done to get your business off the ground? Do it!

You can see how easy it is to start your own business.  We also recommend that you read as much as you can to learn all you can.

Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com/ and Diana Ennen, President of Virtual Word Publishing, http://www.virtualwordpublishing.com/ have teamed up to write So You Want to Be a Work at Home Mom: A Christian’s Guide to Starting a Home-Based Business http://www.soyouwanttobeawahm.com/.  Start or expand your business today with their help.  Article is free to be reprinted as long as bio remains.

Prepare Your Home Based Business Now – Disaster Preparedness 101

Here are a few tips that I find very beneficial:

1.   Back-up your system regularly.  Set it for automatic, and hopefully during the night so that your computer isn’t slowed down while it backs up.  Make this as much a part of running your business as answering e-mails to clients.

2.   Test that back-up.  Just as important as backing up your system is knowing how to retrieve that information. It does differ on the type of back-up you perform.  Test this out, before you need it.  Also, write out complete instructions on how to restore backed up data and include this in your Disaster Plan. When you are stressed during a crisis, you need things as step-by-step and easy as possible.  If you’ve already written complete instructions, you’ll be amazed how easy this can be.

3.   Save a back-up copy offsite.  It’s as easy as having a family member take your back-up CDs to work, or having a flash drive. I just feel better knowing that my hard work is going to be there when I get back, even if the unthinkable happened while I was away. I also use Carbonite so that I have a virtual back-up.  It’s only $50 a year and so worth it!

4.    Do regular virus scans.  Many feel that because they have a virus program that will alert them if a virus comes in via e-mail, they are safe.  That could well be.  However, I feel so much better after doing a virus scan and it telling me I’m AOK.  Also, set this for automatic as well.

5.    For important e-mails, copy and paste them into your word processing program.  It takes a little extra effort, but can be easily done.  Also, download files as soon as they arrive.

It’s also important to have a disaster recovery plan.  It’s easier than you think and should be done the same as your marketing and business plans.

Here are some tips for that:

1.    Business Continuity Plan – Plan ahead for all aspects of your business.  It’s important to write down all your client contact information, where back-ups are stored, who your subcontractors are, the work normally done, etc.  When you think about it, if something were to happen tomorrow, how good would you feel if you knew your clients, subcontractors, and business operations would be taken care of.  It just provides the peace of mind you need.

2.    While you’re writing, include a breakdown of family members, phone contacts, close relatives with complete contact information.   We recommend additionally putting this on a 3 x 5 card for your younger children.  And honestly, this isn’t just for us Floridians who experience hurricanes.  The unexpected weather over the past months should tell you of the importance of this.

3.    Keep an inventory of all your business furnishings, business equipment, software programs, passwords, etc.  Also, keep receipts and photos. You’ll be amazed how once you do this and have it set up, it’s automatic when you get something new.  You simply add it to your recovery plan.  I make copies of all receipts and simply add it to an envelope in my plan.

4.    Insurance information. Write down all your policies and coverage.  In addition to having this information if you did need to file a claim, it also helps to see if you have enough coverage.

5.    Medical information.  The well being of yourself and family is of utmost importance.  You need to write down all of you and your family’s medicines, doctors, medical conditions, etc.  This section can literally save your life. Don’t forget to include drug dosages.  Now you’re wondering why this is part of a business disaster recovery plan.  But when you think about it, aren’t you the most important part of your business.  That’s why this is so critical.

I hope you have found these tips helpful.  Prepare now and have peace and security for years to come.

Diana Ennen is President of Virtual Word Publishing, http://www.virtualwordpublishing.com, specializing in publicity and marketing.  Ennen is also the co-author of The Home Office Recovery Plan:  Disaster Preparedness for Your Home-Based Business.  Article is fr ee to be reprinted as long as author’s bio remains.

If you’d like a sample copy of the Home Office Recovery Plan … email me at diana@virtualwordpublishing.com